Lufthansa CEO Carsten Spohr said he considers flights for tourism to be more promising than business travel.
As a result, the newly-founded “Ocean GmbH” will not only oversee flight operations, but also related services such as operating travel agencies and training personnel, reported Die Welt.
However, Ocean will not appear as a new brand, a spokesman explained. Rather it will help bundle together functions previously scattered throughout the Lufthansa group.
Ocean is to offer flights to tourist destinations in Europe and overseas from the major Lufthansa hubs, particularly Frankfurt and Munich, Lufthansa Sales Director Heike Birlenbach told the trade magazine “fvw”.
Lufthansa also made headlines recently during the coronavirus as they accepted a nine-billion-euro bailout deal from the German government after predicting large net losses and dismissing approximately 35,000 employees.
Yet by the end of October, Lufthansa said it hopes to have 90 percent of all short and medium-haul flights and 70 percent of all long-haul flights back in operation.
A shift towards tourism
Industry experts expect that there will be more demand for holiday rather than business travel in the aftermath of the coronavirus, reported DPA.
There have already been repeated attempts to reduce personnel costs on Lufthansa's tourist routes, leading to a fragmentation of such flights into several brands and operations.
It has shut down some of them, such as Germanwings in April, as it seeks to save costs.
There was speculation within the industry that Lufthansa is working on a new concept for more long-haul holiday flights in the future.
The holiday airlines Condor and TUIfly, in particular, are seen as competitors.
Brand – (die) Marke
Tourist office – (das) Reisebüro
Competitors – (die) Konkurrenten
Holiday flights – (die) Urlauberflüge
Long-haul holiday flights – (die) Urlauberlangstreckenflüge
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