IN NUMBERS: How important are American tourists to Germany?

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IN NUMBERS: How important are American tourists to Germany?
Archive photo shows tourists to the famous Neuschwanstein castle in Bavaria. Photo: DPA

The news that American tourists will not be allowed back into Germany once the EU begins opening its borders on July 1st will be a blow to many travellers - but what does it mean for Germany's tourism industry?


The EU will reopen its external borders on July 1st to visitors from 14 countries. American tourists, however, will still not be allowed to travel to Europe because the US is still considered a risk due to the high number of Covid-19 cases.

The ban will likely take a toll on tourism, as a large amount of it comes from Americans - not to mention other countries on the current travel ban list. For outbound travel, Germany has an international travel warning in place until August 31st.

We give an overview of Germany's tourism industry in statistics, and the contribution that Americans make to it.


37 million

Tourists from all around the world who come to Germany each year.

Three million

Jobs are supported by tourism of all kinds in Germany, according to Germany’s Economic Ministry, meaning that it makes up 6.8 percent of total employment. 

358.3 billion

That’s the total amount that travel and tourism contributed to Germany’s GDP in 2018 in euros, including jobs for manufacturing and supplying tourism-related products and equipment.

READ ALSO: Germany experiences tourism boom as country welcomes more tourists than ever


Germany is the fourth most popular European destination for American tourists, trailing behind the UK, France and Italy, but ahead of Spain.

Graph prepared for The Local by Statista.


From 2018-2019, Americans were the third largest group of international visitors to Germany. The Dutch topped the number of overnight stays, followed by the Swiss, according to Statista

2.2 million

American tourists visit Germany each year, according to the latest data from Statista.


For many Americans, a short trip to Germany is not enough. According to the latest data from Germany’s statistics office, there are 120,000 Americans living in Germany, excluding the 50,000 military personnel scattered around the country.

It comes as no surprise that Berlin is the city that boasts the largest population of American expats, or 19,825. The wealthy southern state of Bavaria boasts 24,895 Americans, making it the Bundesland with the most Amis. Neighbouring Baden-Württemberg is the third most American-rich state, counting 17,215 among its population.

Berlin is the most popular city

According to Statista, the German capital is not surprisingly the most popular city for international visitors, followed by Munich, Hamburg and Frankfurt, with the numbers growing steadily every year.

Graph prepared for The Local by Statista.

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The exchange of travellers between Germany and the US goes both ways: In 2018, Germans comprised the eighth largest group of travellers to the US, registering 2.08 million overnight stays.


The average budget for an American on a trip to Europe is $1,978 (€1,749) of which 27 percent is for accommodation (hotels in 63 percent of cases), 20 percent for the flight, and 17 percent for food and beverages.




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