Formerly a largely working class area, the borough of Friedrichshain-Kreuzberg has in recent years been subject to increasing levels of gentrification. Shiny corporate buildings now sit in place of former factories.
The latest development in this urbanization process is the construction of the EDGE East Side Berlin. Technology giant Amazon plans to move into the tower, bringing up to 1400 new jobs to the area, and relocating 2000 existing positions.
Activist groups such as 'Berlin vs Amazon' and ‘Bizim Kiez’ have expressed their concern, with some Berliners arguing that the urban space will be the latest victim of rapid gentrification which has already seen Friedrichshain property prices spike by 131.60 percent in the past 10 years.
'We fear the rising rent'
A representative from Berlin vs Amazon, John Malamatinas, explained to The Local that the main concern of activists is that Berlin will end up like Seattle or San Francisco, also tech hotspots which have faced rapid gentrification in recent years.
“We fear the rising rent,” he said, explaining that the group has further apprehensions regarding Amazon such as the “treatment of their employees” and the general “company culture”.
Malamatinas will be among the Berliners taking to the streets of Friedrichshain on Saturday at 2pm to protest the construction of this 140m high-rise tower situated next to the East Side Mall.
The protestors are then slated to march south along the graffiti-laden Warschauer Straße and finish next to where the construction is already being built at a foundational level.
Malamtinas explained that the aim of the protests was not to necessarily to bring the construction of the tower to a halt altogether – although he did not rule this out – but rather to prevent Amazon from moving into the building.
A leaflet handed out in the past week about the protest on Warschauer Str, Friedrichshain.
Amazon is slated be the key tenant of the building, with the current intention to move into 28 of the 36 floors within the EDGE by 2024.
Construction is set to be completed the year prior. Standing at 140 meters, the building will be one of the tallest in Germany’s capital.
Workplaces for 3400 people
Amazon has predicted that the relocation of the company to the EDGE will provide workplaces for up to 3400 people. Since 2011, it has been situated in multiple office across the city, currently employing 2000 people.
“We're proud to be an employer to so many,” said Jonathan Weiss, head of Amazon's research and development site in Berlin, in a statement.
“Inspiration and ideas often arise from personal exchange and cooperation with others,” he continued. “That's why we're pleased that we will soon be working in a new building, where in future many employees will be accommodated under one roof and there will be room for new employees”
The move would be the latest addition to the established business sector seemingly forming around the Mercedes-Benz Arena, with companies such as online fashion retailer Zalando also recently relocating nearby.
The Oberbaum Bridge (front) connects the districts of Kreuzberg and Friedrichshain. Photo: DPA
Such demonstrations may conjure memories for some of the anti-gentrification protests in the Kreuzberg area opposing the building of a Google Campus between 2016 and 2018.
Similar to contemporary opponents of EDGE, the activists then feared that a Google campus would be a catalyst for gentrification in a district that is also already struggling with rising living costs, especially in relation to rent.
The borough of Friedrichshain-Kreuzberg has been known for embodying a culture of creativity, home to many young artists and creatives who are able to pursue their passions without “breaking the bank”.
The introduction of such a building could contribute to changing the entire district in this sense, said activists ahead of Saturday’s protests.