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VIDEO: Meet the people who are living the ‘Swedish dream’

We all know about the ‘American dream’ but the ‘Swedish dream’ is a much different aspiration: it's all about happiness, opportunity and family.

VIDEO: Meet the people who are living the ‘Swedish dream’
Photo: Lalie, Magnus and Wenjun have found the 'Swedish dream' in the High Coast
You might think that anywhere north of Stockholm is slow and sleepy. You’d be wrong.
 
The High Coast, a region 500km north-east of Sweden’s capital, is a lively hub of innovation — or gin-novation, if you ask the folk at Hernö Gin. There’s a supportive and tight-knit community, deep-seated commitment to sustainability and career opportunities for both Swedes and expats. With its slower pace of life but robust entrepreneurial spirit, it’s the perfect place to realise ambitions without sacrificing work-life balance. In other words, it’s home to the ‘Swedish dream’.

Meet three High Coasters who moved to the region and started living their ‘Swedish dream’
 
 
 
 
 
This content was produced by The Local Creative Studio and sponsored by High Coast Invest.

BUSINESS

Germany’s BMW to put €1 billion into electric vehicles in Austria

German auto manufacturer BMW said on Monday it would invest "around one billion euros" in the production of electric vehicles at a plant in Austria from 2025.

Germany's BMW to put €1 billion into electric vehicles in Austria

Altogether, 600,000 units a year should roll off the line at the factory in Steyr under the investment plan, set to run until 2030, BMW said in a statement.

From 2025, BMW will “develop and produce the next generation of e-drives” at the Austrian site, BMW’s production chief Milan Nedeljkovic said.

The refurbishment of the plant will see two new production lines added and the location expanded by 60,000 square metres.

The new facilities would require €710 million in investment, while €230 million would be dedicated to boosting vehicle development at Steyr.

“Around half” the 4,400 employees at the site would be working on “e-mobility” by 2030, plant boss Alexander Susanek said.

The Bavarian manufacturer said it aimed to have two million electric vehicles on the road by 2025, promising 13 new electric models and a revamp of its Mini brand.

BMW has already said it will spend €400 million to upgrade its home factory in Munich to produce electric vehicles.

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