Lufthansa's Euro 2016 ad takes aim at England

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Lufthansa's Euro 2016 ad takes aim at England
Not all German flights look like this. Photo: Screengrab/Lufthansa-Youtube

It’s still a long way to go until the Euro 2016 championships, but Germany has already scored the first victory over rivals England. Rather than on the football field, however, they've taken their first shot on a TV screen - in the form of a commercial.


German airline Lufthansa has released an advert which appears to throw down the gauntlet. Two English football fans, perhaps a father and son pair, are travelling to the Euro 2016 championships in France when their flight is cancelled and they are forced to fly with Lufthansa instead. 

A look of dismay crosses the younger man’s face as he looks at the tickets.

“Lufthansa?” he asks. “We’re flying with the Germans?”

The pair are transported into a cramped, garishly decorated aeroplane, with the sounds of a cuckoo clock and marching band. A flight attendant slams their unappetizing plates of sauerkraut down in front of them and footage of England being knocked out of the ‘96 Euros is shown on the screens - to loud cheers from their German fellow passengers.

As the young man turns around, a German child points at the four stars on his football shirt and waves four fingers - a mocking reminder of Germany’s four World Cup wins, or possibly a reference to Germany's 4-1 defeat of England in the 2010 World Cup.

Luckily, the Brit wakes up from this nightmare, to find himself in Lufthansa's spacious business class. The pair are handed large beers along with their meals in the peaceful settings of their actual flight.

But some things never change. As the man turns around, the German child is there after all, grinning as he waves four fingers aloft.

The advert seems to have gone down well with German fans.

"I flew from Brazil and that same kid had seven fingers on one hand," one Youtube commenter wrote, a reminder of Germany's stunning 7-1 defeat of hosts Brazil in the 2014 World Cup.

A few fans, meanwhile, argued that there was nothing wrong with the 'nightmare' version, with one saying: "I would love to be on that first flight."


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