Vetements – whose name in French just means “clothes” – is selling a shirt featuring the Deutsche Post subsidiary's logo for up to €245, including through online shops in Germany.
It's described online as a “funny statement piece with a wink in its eye” made of “sun yellow stretchy cotton with a DHL print and round collar”.
“Wear it with skinny jeans and sneakers,” the product page for Stylebop.com helpfully suggests.
Although it's styled to fit a perhaps more catwalk-ready body than your average DHL employee can boast, there's no mistaking the bold shade of yellow known to anyone who's walked down a German street in the morning.
A quick eBay search by The Local on Thursday found ordinary DHL shirts being sold for as little as €21 – posing the question of just how much the fitted tailoring is worth.
Posts about the shirt on social media were a mixture of disbelief and admiration.
Vetements royally take the piss with the DHL t shirt pic.twitter.com/NBUQqjqJS6
— kieth. (@rydeymate) 7. April 2016
And the homage didn't go unnoticed by DHL either, with head of DHL Express Ken Allen even modelling the Vetements garment.
— DHL Africa (@DHLAfrica) 17. März 2016
DHL's press office in Bonn did not respond to The Local's request for comment.