• Germany's news in English

Supermarket Christmas ad is surprise downer

The Local · 30 Nov 2015, 11:15

Published: 30 Nov 2015 11:15 GMT+01:00
Updated: 30 Nov 2015 11:15 GMT+01:00

Facebook Twitter Google+ reddit

The commercial opens with an old man coming home with his dog to hear a voicemail from his daughter, explaining that she and her kids can't make it for Christmas this year. Viewers then watch as it seems the old man eats Christmas dinner by himself year after year.

What finally brings the family together is meant to be a reminder of the sad consequences of not spending enough time with family, using the hashtag #heimkommen - come home.

The commercial, posted on YouTube on Saturday, had already been viewed nearly 4.5 million times by Monday morning, and seemed to garner an emotional response on Twitter around the world.

The commercial has already been touted by some as better than certain British chains like John Lewis and Sainsbury's, which are known for their holiday season heart-warmers.

"I don't think an advertisement has ever moved me as much as this one. I cried like a baby."

The ad is a stark contrast to Edeka's previous viral ad campaigns which involved more laughs than tears, like the comical "Supergeil" music video of last year, or the adverts that asked viewers to guess "sushi or orgasm"?

But not everyone found the commercial so touching, with some on social media saying it actually quite misses the mark. Some question whether the video is really moving or rather "tasteless".

"What is currently stirring the the social media world: The new advert from Edeka. Touching or tasteless?" 

A Spanish lottery ad has also tugged at heart strings already at the start of the holiday season, with nearly 3.7 million views over the past two weeks.

For more news from Germany, join us on Facebook and Twitter.

The Local (news@thelocal.de)

Facebook Twitter Google+ reddit

Your comments about this article

Today's headlines
Creepy clown scare spreads to Germany
Two of the clowns were apparently equipped with chainsaws. Photo: Pedro Pardo / AFP file picture

Police said Friday five incidents involving so-called scary clowns had occurred in two north German town, including one assailant who hit a man with a baseball bat, amid fears that Halloween could spark a rash of similar attacks.

Student fined for spying on women via their webcams
Photo: DPA

Student from Munich fined €1,000 for spying on 32 different computers, using their webcams to take photographs, or record their keyboard history.

This is how much startup geeks earn in Germany
Photo: DPA

A comprehensive new survey of 143 startup founders shows how much you are likely to be earning at a German startup, from entry level all the way up to sitting on the board.

Man dies after beating for peeing near Freiburg church
The Johannes Church in Freiburg. Photo Jörgens Mi/Wikipedia

A middle-aged man from southern Germany has died after being attacked by a group of men who took umbrage with the fact he was urinating in the vicinity of a church.

The Local List
Seven German celebrities with uncanny doppelgängers
Former Berlin mayor Klaus Wowereit and actor Alec Baldwin. Photo: DPA; Gage Skidmore, Wikimedia Commons

Check out these seven look-a-likes of well known German figures - we admit that some are more tenuous than others...

Israel seeks to buy three new German submarines: report
A Dolphin class submarine. Photo: DPA

Israel is seeking to buy three more advanced submarines from Germany at a combined price of €1.2 billion, an Israeli newspaper reported Friday.

Here’s where people live the longest in Germany
Photo: DPA

Germans down south seem to know the secret to a long life.

More Germans identify as LGBT than in rest of Europe
Photo: DPA

The percentage of the German population which identifies as lesbian, gay, bisexual or transgender is higher than anywhere else in Europe, according to a new study.

'Reichsbürger' pair attack police in Saxony-Anhalt
File photo: DPA.

A "Reichsbürger" and his wife attacked police officers on Thursday, just a day after another Reichsbürger fatally shot an officer in Bavaria.

Five things not to miss at the Frankfurt Book Fair
Photo: DPA

From consulting a book doctor to immersing yourself in an author's world with the help of virtual reality, here are five things not to miss at this week's Frankfurt Book Fair, the world's largest publishing event.

Sponsored Article
How to vote absentee from abroad in the US elections
10 things you never knew about socialist East Germany
Sponsored Article
Last chance to vote absentee in the US elections
How Germans fell in love with America's favourite squash
How I ditched London for Berlin and became a published author
Sponsored Article
How to vote absentee from abroad in the US elections
12 clever German idioms that'll make you sound like a pro
23 fascinating facts you never knew about Berlin
9 unmissable events to check out in Germany this October
10 things you never knew about German reunification
10 things you're sure to notice after an Oktoberfest visit
Germany's 10 most Instagram-able places
15 pics that prove Germany is absolutely enchanting in autumn
10 German films you have to watch before you die
6 things about Munich that’ll stay with you forever
10 pieces of German slang you'll never learn in class
Ouch! Naked swimmer hospitalized after angler hooks his penis
Six reasons why Berlin is now known as 'the failed city'
15 tell-tale signs you’ll never quite master German
7 American habits that make Germans very, very uncomfortable
Story of a fugitive cow who outwitted police for weeks before capture
Eleven famous Germans with surnames that'll make your sides split
The best ways to get a visa as an American in Germany
jobs available
Toytown Germany
Germany's English-speaking crowd