The limited-edition Maßkrug, bearing a colourful inscription reading “Oktoberfest”, was presented in the Hacker-Pschorr Tent by Toni Roiderer, the long-time spokesman for the festival, and comedian André Hartmann.
The Oktoberfest, the world's largest folk festival, will last from September 19th to October 4th.
There has been controversy this year as organizers announced that a litre of beer will cost more than €10 for the first time ever.
Tent owners say that it's down to Germany's new minimum wage laws, which mean that staff can't work as many hours over the two weeks of the festival and more have to be hired to cover all the shifts.
Earlier this year, tent operators were accused of under-reporting the amount of beer sold at festivals in recent years by over as much as a million litres, hoping to preserve the event's family-friendly image.