"I understand the criticism and think it's important to listen to the customers," the director of Haribo in Sweden, Ola Dagliden, told the Nyheter24 news site.
The candy in question, black liquorice faces meant to represent a captain's trip around the world, was sold in the company's Skipper Mix packets. Dagliden, who has held the top position for several months, told the paper that customer complaints had started trickling in during December last year.
"After that, we made the decision to take the candy in question out of production," he said.
The Skipper Mix will still be sold in Sweden, albeit without the offending treat.