The four-day toy fair opens on Thursday and has 800 exhibitors from 39 countries with products ranging from traditional toys and board games to multi-media entertainment and comic books.
The annual toy fair in the western German city of Essen has been running for 30 years and covers a space of 48,000 square metres.
But the exhibition is not just geared at children. Adults have been promised their own share of fun with new strategy-based board games like "Terra Mystica," which is said to require sophisticated reasoning skills.
One new game which has got younger children talking is "Kakerlakak." The action-based game, made by the famous Ravensburger toy manufacturer, is predicted to do well this year.
Organizer of the fair Dominique Metzler said that while more sophisticated games are growing in popularity, traditional family board games are still selling well.
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