The 54-year-old cyclist was riding his bike with his 47-year-old wife on a quiet country road near Mejanes, near the Domaine de Paul Ricard in the Camargue region of southern France.
The pair rode past an enclosure near the road that housed several bulls, up to 350kg in weight.
According to initial reports by local police the fence that surrounded the enclosure collapsed when the animals started to fight amongst each other.
One of the bulls managed to escape and then turned its attention to the two tourists who were passing on bikes.
The animal charged at the husband goring him several times in the chest. He later died of his injuries. His wife, escaped without any serious injuries but was taken to hospital in nearby Arles.
In July The Local reported how a hiker in the French Pyrenees was killed in a freak accident after a cow charged at the group of walkers he was with.
The death led to hikers being warned about the dangers of herds of cattle.
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