• Germany's news in English

Germany bans Marlboro 'Maybe' cigarette ads

The Local · 10 Oct 2013, 10:27

Published: 10 Oct 2013 10:27 GMT+02:00

Facebook Twitter Google+ reddit

Munich authorities said the ad campaign called "Don't Be A Maybe" by makers of Marlboro cigarettes Phillip Morris unacceptably targets teenagers and adolescents.

The English-language campaign features young people being spontaneous, sexy, creative or free - implying that by taking up the harmful habit they have shaken off their inhibitions and stopped being a "Maybe."

The posters, which first appeared on German billboards 2011, consciously encouraged young people to take up smoking, the authorities in Munich found. According to German anti-smoking campaign group Rauchfrei, German smokers pick up the habit at the age of 14 on average.

In one billboard, a young girl pouts and stares defiantly into the camera next to the caption: "Maybe will never be her own boss." In another, a young couple kiss against a wall alongside the words "Maybe never fell in love" and in another, a female model laughs on an open road next to the words: "Maybe never felt free."

The German branch of the American tobacco firm Phillip Morris, which is headquartered in Munich, initially pulled the ads in June 2012 after Munich complained they contravened rules against aiming cigarette advertising at teenagers.

But it was not banned until Wednesday. The global firm said it would challenge the decision which it believed was "without any legal and factual basis." The official ban comes into immediate affect on all posters, flyers and cinema ads.

READ MORE: Maybe not so clever - Marlboro pulls adverts

The Local/jlb

Follow us on Twitter @thelocalgermany

Story continues below…

Like The Local Germany on Facebook

The Local (news@thelocal.de)

Facebook Twitter Google+ reddit

Your comments about this article

Today's headlines
'Reichsbürger' pair attack police in Saxony-Anhalt
File photo: DPA.

A "Reichsbürger" and his wife attacked police officers on Thursday, just a day after another Reichsbürger fatally shot an officer in Bavaria.

Five things not to miss at the Frankfurt Book Fair
Photo: DPA

From consulting a book doctor to immersing yourself in an author's world with the help of virtual reality, here are five things not to miss at this week's Frankfurt Book Fair, the world's largest publishing event.

Parents who don't get nursery spot for kid entitled to pay
Photo: DPA

The Federal Court of Justice (BGH) ruled on Thursday that parents whose children don't receive placements in nursery care are entitled to compensation.

Eurowings braces as cabin crew union proclaims strike
Photo: DPA

A union representing cabin crew for Lufthansa's budget airline Eurowings announced that strikes could take place at any time over the next two weeks, starting on Monday.

Mysterious German U-boat wreckage found off Scotland
Photo: ScottishPower

First World War U-boat "attacked by sea monster” thought to be found off Scottish coast.

Supermarket Edeka warns of exploding apple juice bottles
Photo: DPA

"Risk of injury" from "Gut und Günstig" sparkling apple juice bottles has forced Germany's largest supermarket to recall the product.

By wheelchair from Syria to Germany: teen's story of hope
Nujeen Mustafa. Photo: HarperCollins-William Collins Publicity/Private

She tackled the gruelling 2,000-kilometre migrant trail in a wheelchair, translating along the way for other refugees using English she learned from a US soap opera. Now this teen is living in Germany and hoping to inspire others with a newly published memoir.

Berlin Zoo to have a pair of pandas by next summer
A recently born panda pair at Vienna Zoo. Photo: DPA

The giant bamboo-eating bears will move into a brand new 5,000 square-metre enclosure in the capital's Zoologischer Garten.

Two new spider species discovered in Munich
Zoropsis spinimana. Photo: rankingranqueen / Wikimedia Commons

It's news every arachnophobe in Munich is no doubt thrilled to hear: two types of spider new to the region have been discovered in the Bavarian capital - and one of them bites!

After woman's body found in barrel, husband may walk free
Franziska S., who went missing 24 years ago. Photo: Hanover police.

A woman disappeared in Hanover 24 years ago, but no one reported her missing. Although her husband has now confessed to her murder, he still may not step foot in jail.

Sponsored Article
How to vote absentee from abroad in the US elections
10 things you never knew about socialist East Germany
Sponsored Article
Last chance to vote absentee in the US elections
How Germans fell in love with America's favourite squash
How I ditched London for Berlin and became a published author
Sponsored Article
How to vote absentee from abroad in the US elections
12 clever German idioms that'll make you sound like a pro
23 fascinating facts you never knew about Berlin
9 unmissable events to check out in Germany this October
10 things you never knew about German reunification
10 things you're sure to notice after an Oktoberfest visit
Germany's 10 most Instagram-able places
15 pics that prove Germany is absolutely enchanting in autumn
10 German films you have to watch before you die
6 things about Munich that’ll stay with you forever
10 pieces of German slang you'll never learn in class
Ouch! Naked swimmer hospitalized after angler hooks his penis
Six reasons why Berlin is now known as 'the failed city'
15 tell-tale signs you’ll never quite master German
7 American habits that make Germans very, very uncomfortable
Story of a fugitive cow who outwitted police for weeks before capture
Eleven famous Germans with surnames that'll make your sides split
The best ways to get a visa as an American in Germany
jobs available
Toytown Germany
Germany's English-speaking crowd