• Germany's news in English

Bitter bakers scoff at half-baked bread idea

The Local · 13 Jun 2013, 07:20

Published: 13 Jun 2013 07:20 GMT+02:00

At the centre of the dispute are changing shopping habits: more and more consumers getting their 'freshly baked' morning Brötchen not from their local bakery but from the supermarket, from discount shops, or even petrol stations.

Growing numbers of shops are now baking ready-made dough on site to tempt shoppers with the smell of warm bread. But, say the bitter bakers, this heating up process is not 'baking' and it would be false advertising to say it was.

“Where bread rolls are just warmed up and not baked, it should be named as such,” demanded the Conusmer Association in Hamburg recently - without naming any specific offending supermarket chains.

There are now 15,000 such Backstations - small ovens where ready-made dough can be cooked on site, said the German Association of Wholesale Bakeries – whose members deliver the pre-made dough to shops.

In the next three years a further 10,000 expected to pop up all over the country, said the association, with Edeka and daughter discount chain Netto announcing in May they will put Backstations in one quarter of their stores.

In the face of this growing trend and changing eating habits, where the traditional German main meal at lunchtime is being pushed back to the evening, bakeries are having to diversify and offer more filled rolls and lunchtime snacks for workers.

Abendbrot is being replaced by dinner. There's a trend of eating a warm meal in the evening,” said Amin Werner, manager director of the Central Association of German Federation of Bakeries.

“More and more regional specialties are being offered,” said Werner, who expects the association's current bread register of 3,000 kinds could rise to several tens of thousands of different sorts of bread and rolls if all regional bakeries added theirs.

The main selling point for bakers, said Werner, is that they can boast that the entire bread-making process is done on site.

“One difference is that bakers take on the whole baking process, from preparing the dough to the proving process, to baking it in the oven,” said Werner.

Story continues below…

Werner's association has gone as far as to take discount supermarket Aldi to court to challenge its advertising “baked bread and rolls fresh from the oven” as misleading.

In a still ongoing legal battle, Aldi has contended that the in-store Backstation ovens did indeed 'bake' the bread.

DPA/The Local/jlb

The Local (news@thelocal.de)

Your comments about this article

Today's headlines
This Week in History
75 years since one of Holocaust's worst massacres
Photo: DPA

On Thursday, German president Joachim Gauck spoke in Kiev 75 years after the Nazis slaughtered 33,771 Jews during one of the worst single massacres of the Holocaust.

Six things you need to know about troubled Deutsche Bank

Shares in Deutsche bank plunged on Friday morning, dragging down other European banks and markets worldwide. Here are six things to know about Germany's biggest lender.

Deutsche Bahn jacks up prices for first time in 3 years
Photo: DPA

Germany's main rail provider, the state-owned Deutsche Bahn (DB), announced on Friday that it will raise prices on long-distance train travel.

Baby found alive in suitcase with skeleton in Hanover
File photo: DPA.

A baby has been found alive, along with the skeleton of another infant inside of a suitcase in Hanover, police reported on Friday.

Morocco to speed up repatriation of illegal migrants
Photo: DPA

Morocco has agreed to streamline the procedures for the repatriation of citizens living illegally in Germany, the royal court said late on Thursday.

890,000 refugees arrived in Germany last year - not 1.1m
Photo: DPA

Previous reports had suggested that around 1.1 million people entered Germany to seek asylum last year. But now the German government has confirmed the number was actually lower.

Racist attacks cast cloud over Dresden Unity Day planning
A police vehicle in Dresden. Photo: DPA.

As Dresden prepares to host Germany’s national Unity Day celebrations on Monday, the capital of the eastern state of Saxony is upping security after a mosque was targeted by a homemade bomb.

Sinking Deutsche Bank stock sends shock across Europe
Photo: DPA

Shares in Germany's biggest lender Deutsche Bank plummeted on the Frankfurt stock market on Friday, dragging other European banks and global markets down with it, after reports some customers were pulling money out.

The Local List
10 things you never knew about German reunification
Reunification celebrations in Hanover in 2014. Photo: DPA

With German Unity Day (October 3rd) happening on Monday, Germans are looking forward to a three-day weekend. But did you know these facts about reunification and German Unity Day?

Munich pharmacy’s nighttime porno show draws crowd
Photo: DPA

When a police patrol in Munich's Sendlinger Tor area noticed a crowd gathered outside a pharmacy window they went to investigate. But the onlookers weren't interested in a new line of flu medicine.

Sponsored Article
The Inner Circle: the secret to dating in Berlin
Germany's 10 most Instagram-able places
Sponsored Article
Why Jordan is the ‘Different’ East
15 pics that prove Germany is absolutely enchanting in autumn
10 German films you have to watch before you die
6 things about Munich that’ll stay with you forever
Sponsored Article
Retiring abroad: ensuring your health is covered
10 pieces of German slang you'll never learn in class
Seven great reasons to stay in Germany this September
Ouch! Naked swimmer hospitalized after angler hooks his penis
Six reasons why Berlin is now known as 'the failed city'
Sponsored Article
Life in Jordan: 'Undiscovered treasure'
15 tell-tale signs you’ll never quite master German
7 American habits that make Germans very, very uncomfortable
Sponsored Article
The Inner Circle: the secret to dating in Berlin
Story of a fugitive cow who outwitted police for weeks before capture
Eleven famous Germans with surnames that'll make your sides split
The best ways to get a visa as an American in Germany
Germany's 17 Olympic gold medals in pictures
14 facts you never knew about the Brandenburg Gate
Ten times Germans proved they really, really love beer
Six things you need to know when moving to Germany
These 10 little-known German towns are a must see
German scientists prove birds can sleep while flying
London v. Berlin: Which is better for startups?
13 mortifying mistakes German learners always make
jobs available
Toytown Germany
Germany's English-speaking crowd