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Lindt loses bunny battle

The Local · 29 Mar 2013, 12:46

Published: 29 Mar 2013 12:46 GMT+01:00

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The company claimed bunnies produced by Bavarian confectioner Riegelein were too similar to its own. But the supreme court in Karlsruhe disagreed.

“We’re very, very disappointed but we have to accept the decision," a Lindt spokeswoman said.

While the court denied a further appeal, it’s unlikely to be the last time the Swiss chocolate company takes action against its rivals. Its golden bunny sporting a red bell is protected as a trademark in some countries.

Lindt has laid exclusive claim to the golden bunny for more than a decade in Germany and has tried to prevent competitors making similar products several times. However, the sideways-gazing chocolate bunny dates back to the 1950’s, when it was a favourite among many chocolate connoisseurs.

"Lindt did not invent the golden bunnny. Seated bunnies gazing to the side wrapped in golden foil have a long history," Peter Riegelein, managing director of Riegelein, said on Thursday.

Story continues below…

Lindt’s chocolate bunny is sold in more than 60 countries. A total of 150 million specimens, ranging from miniature rabbits to well-proportioned bunnies with bells, along with a plus-size version weighing a kilo, will be on the market this Easter.

DPA/The Local/kkf

The Local (news@thelocal.de)

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Your comments about this article

03:07 March 30, 2013 by RainerL
Boy! Is that all!!? At least they are not made in China as yet!! I wonder what would have happened if it was and then sold in Germany? Are Lindt going to sue the Chineese as well? Look around you. China is taking over but gradualy making and selling their goods. Then you have Companies going to China seeking cheap Labour. Where will it all end? All made in China??
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