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Consumers irked by goods built to break

That two-year-old fridge that spluttered and died? The washing machine you had to replace after a year? Such planned obsolescence is no accident, with a new German study warning that many goods are not being made to last.

Consumers irked by goods built to break
Photo: DPA

Often, manufacturers build in fatal flaws on purpose to boost their own sales, according to a study commissioned by the Green party.

Electronic goods such as printers, headphones, washing machines or electric tooth brushes which last less than one or two years may have been badly made on purpose, or at least knowingly, the study released this week suggested.

For example, parts known to be sensitive to heat, in say dishwashers, are put just where they would get hot, wrote Die Welt newspaper on Wednesday.

“It’s a “scandal,” said Green MP Dorothea Steiner. Faced with the growing problem of disposing with what Steiner called “immense piles” electronic waste, the party is now calling for tighter rules to stop manufacturers intentionally making goods that are not meant to last.

Rules should ensure that consumers can easily repair goods and exchange individual faulty parts, said the Greens, after the study identified smartphones, notebooks and toothbrushes where batteries cannot be replaced.

Other goods or cases cannot be taken apart because they are glued rather than screwed together.

Regulations governing guarantees and warranties should also be reformed, said Nicole Maisch, Green party spokeswoman on consumer affairs as she presented the report in Berlin on Wednesday.

Industry representatives dismissed the criticism and denied limiting the life spans of their goods.

“Electronic household goods have long life spans,” said Werner Scholz, head of the German association of electronics manufacturers (ZVEI) and added that of Germany’s 180 million household devices, almost 75 million were at least a decade old.

“A consumer whose washing machine breaks after a relatively short time will surely buy their next device from another manufacturer,” said Scholz.

DPA/The Local/jlb

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GREENS

ANALYSIS: Greens face dashed hopes – and new leverage in German vote aftermath

With growing fears about global warming, deadly floods linked to climate change and a new political landscape as Angela Merkel leaves the stage, it should have been the German Greens' year.

ANALYSIS: Greens face dashed hopes - and new leverage in German vote aftermath
The Greens co-leaders Annalena Baerbock and Robert Habeck at the Greens' election event in Berlin. Photo: picture alliance/dpa | Christoph Soeder

After launching their campaign for Sunday’s general election in the spring with a youthful, energetic candidate in Annalena Baerbock, the sky seemed to be the limit – perhaps even taking the chancellery.

But although Germany has never seen an election campaign so focused on the climate crisis, the party turned in a third-place finish behind the centre-left Social Democrats (SPD), leading the race by a whisker, and the outgoing Merkel’s conservative Christian Democrats.

However Baerbock, 40, proved popular with young voters and her party with around 14 percent strongly improved on its 8.9 percent score from four years ago.

It is now widely expected to play a key kingmaker role in the coalition haggling to form a government.

“We wanted to win the chancellery, unfortunately that wasn’t possible,” Baerbock said late Sunday.

“We made mistakes but we have a clear mandate for our country and we will respect it. This country needs a government that will fight global warming – that’s the voters’ message.”

A fateful series of missteps by Baerbock as well as a perhaps more tepid appetite for change among Germans than first hoped saw the Greens’ initial
lead fizzle by early summer.

LIVE: Centre-left Social Democrats edge ahead in German election results

It never recovered.

“It was a historic chance for the Greens,” Der Spiegel wrote in a recent cover story on Baerbock’s “catastrophic mistakes”.

“The Greens stand like no other party for the big issue of our time but that doesn’t begin to ensure that they win majorities. They need a broader base.”

Annalena Baerbock and Robert Habeck. Photo: picture alliance/dpa | Kay Nietfeld

‘Shameless and complacent’

Baerbock captured the imagination of Germans when she announced her candidacy in April, and her promise of a fresh start after 16 years of Merkel rocketed the party to the top of the polls.

But by this week, even her co-party leader Robert Habeck admitted that the Greens had been forced to set their sights lower.

“The distance to the chancellery has grown quite large of course,” he told the daily Die Welt.

“We saw that our political rivals didn’t have much interest in change and kept saying ‘Yes, yes, climate protection is nice but it shouldn’t be too expensive’.

Without recognising that not protecting the climate is the most expensive answer.”

He said the Greens’ rivals “want to continue the Merkel era in the campaign, as shameless and complacent as possible”.

‘Hold all the cards’

Critics sought to portray the Greens as a “prohibition party” that would lead to rises in petrol, electricity and air ticket prices.

The party has advocated stopping coal energy by 2030 instead of the current 2038, and wants production of combustion engine cars to end from the same year.

While Germans pay lip service to climate protection, a recent poll for the independent Allensbach Institute found 55 percent oppose paying more to ensure it.

“The Germans have decades of prosperity and growth behind them – there were hardly limits and that burned its way deep into the public consciousness,” Spiegel said.

“Doing without is linked to dark times – triggering memories among the very old of (wartime) turnip soup and alienation among the young used to having more and more to choose from.”

On the other hand climate activists, who rallied in their hundreds of thousands across Germany on Friday, said even the Greens’ ambitious programme would fall short in heading off climate-linked disasters in the coming decades.   

Meanwhile Baerbock’s relative inexperience was laid bare under the hot campaign spotlight.

“She overestimated her abilities and then she doubted herself – not a good combination,” Ursula Münch, director of the Academy for Political Education
near Munich, told AFP.

“She should have been more patient and waited until next time.”

Despite the sobering outcome, the Greens nevertheless look well-placed to make the most of a junior role, under either SPD candidate Olaf Scholz or the

Armin Laschet, political analyst Karl-Rudolf Korte told ZDF public television as the results came in.

He said “all eyes” would be on the Greens and the other potential kingmaker, the pro-business Free Democrats, who came in fourth place with about 11.5 percent.

“Those two parties hold all the cards,” he said.

By Deborah COLE

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