Finding somewhere to live and buying a car are often the top two priorities for diplomatic and embassy staff when they begin their posting. As a maker of luxury cars, Volvo realised the potential of this high-end niche market nearly 60 years ago, and the long running Diplomat Sales scheme was launched.
Get great deals - then ship the car back home
According to sales director Stephan Green, it's not just the cars themselves that attract thousands of customers each year.
”We offer a highly specialised sales channel, serving a real VIP group with exclusive benefits and services. What our customers like and appreciate is the exclusivity we offer.
"A popular service is the opportunity to ship the car home after the posting is over. We have authorised Diplomat Sales representatives located in most major cities where diplomats are present, such as Brussels, Geneva, Berlin, London, Paris etc.”
Not just for diplomats
Despite the name, the scheme is open to more than just diplomats - all tax-free personnel at embassies, consulates, EU, UN and other international organisations are eligible.
The entire range of Volvo cars is available on the scheme, however the most popular models among diplomat staff last year were the top-selling 60 range - XC60, S60 and V60 – together with a rising demand for the recently launched Volvo V40 and its more rugged sibling the Volvo V40 Cross Country.
VIP factory delivery in Sweden
Even the process of buying and collecting your new diplomat car can be an experience out of the ordinary. Volvo gives you the opportunity to personally collect your tailor-made vehicle from the factory in Gothenburg, and while there you can enjoy a guided tour of the museum, and even sample Swedish meatballs - all part of the service aimed at offering added extras.
”Our customers like to feel they are being well looked after, that they are getting special service. They enjoy the feeling of knowing they are in good hands," adds Green.