• Germany's news in English
 
app_header_v3

BMW and Audi race to record sales in 2012

The Local · 10 Jan 2013, 13:40

Published: 10 Jan 2013 13:40 GMT+01:00

BMW said in a statement that it sold a total 1.845 million vehicles last year, an increase of 10.6 percent over 2011, while rival Audi, a unit of Volkswagen, was able to lift its sales by 11.7 percent to 1.455 million units.

In December alone, BMW sold 181,571 vehicles, which represents a rise of 14.8 percent year-on-year, while Audi did not fare quite as well, lifting sales by a much more modest 0.8 percent to 110,400 units.

"2012 was a very successful year for us," boasted BMW's sales and marketing chief Ian Robertson.

"The BMW group achieved its best ever sales result for the second year in a row and expanded its lead in the premium segment," Robertson said.

And he continued: "We enter the new year with positive momentum and despite the prevailing headwinds in some markets, we aim to achieve another record year in sales in 2013."

Audi's sales and marketing chief Luca de Meo said: "Audi ran up new records in all regions in 2012."

In Europe, too, "we grew against the negative market trend and extended our lead as the strongest premium brand," de Meo said.

He attributed the carmaker's success to new models, including the new four wheel drive Audi Q3.

Both BMW and Audi said strong demand from outside Europe was the main driver of their success.

In BMW's case, while European sales edged up by 0.8 percent in 2012, sales in Asia raced ahead by 31.6 percent, with Chinese sales soaring by 40.4 percent. In the Americas, sales were up 11.9 percent last year, BMW said.

Story continues below…

Audi's US sales sped ahead by 18.5 percent and its Asian sales roared 28.1 percent higher, with Chinese sales up by 29.6 percent and sales in India by as much as 63.4 percent.

In Europe, its biggest market, Audi reported a 1.8 percent increase in unit sales.

AFP/mry

The Local (news@thelocal.de)

Your comments about this article

19:04 January 10, 2013 by smart2012
What about MAN, VW and Opel brands? Maybe are they doing kurtzarbeite?
Today's headlines
Sinking Deutsche Bank stock sends shock across Europe
Photo: DPA

Shares in Germany's biggest lender Deutsche Bank plummeted on the Frankfurt stock market on Friday, dragging other European banks and global markets down with it, after reports some customers were pulling money out.

The Local List
10 things you never knew about German reunification
Reunification celebrations in Hanover in 2014. Photo: DPA

With German Unity Day (October 3rd) happening on Monday, Germans are looking forward to a three-day weekend. But did you know these facts about reunification and German Unity Day?

Munich pharmacy’s nighttime porno show draws crowd
Photo: DPA

When a police patrol in Munich's Sendlinger Tor area noticed a crowd gathered outside a pharmacy window they went to investigate. But the onlookers weren't interested in a new line of flu medicine.

Small town mayor beaten up for plan to house refugees
File photo: DPA.

The mayor of the small northern town of Oersdorf, Schleswig-Holstein, was beaten up by an as yet unknown person, police reported on Friday, seemingly because of plans to provide a home for refugees.

Fire at major Ruhr area hospital kills at least two
The fire in Bochum. Photo: DPA

Tragedy struck the western German town of Bochum on Friday morning when a huge fire broke out in a hospital in Bochum, killing at least two people.

Merkel condemns 'barbarous' Russian strikes on Aleppo
Photo: DPA.

US President Barack Obama and German Chancellor Angela Merkel condemned what they called "barbarous" Russian and Syrian regime airstrikes on Aleppo during a phone call Thursday, the White House said.

Self-driving Tesla car hits bus on Autobahn
A Tesla Model S on autopilot. Photo: DPA / obs / ADAC

Questions about Tesla’s self-driving cars are now being raised in Germany after an accident on Wednesday.

Lion shot dead at Leipzig Zoo after breaking out of cage
Motshegetsi (l) und Majo. Photo: DPA

A young male lion was shot dead at Leipzig Zoo on Thursday afternoon after he broke out of his enclosure.

EU takes Germany to court for 'discriminatory' foreigner toll
A sign that reads "toll" along the Autobahn by Rostock. Photo: DPA.

The European Commission on Thursday said it is taking Germany to the EU Court of Justice because of the country's plan to impose a road toll that would mainly charge foreign drivers.

After 3-year trial, suspected neo-Nazi terrorist speaks out
Beate Zschäpe. Photo: DPA

Beate Zschäpe, the only living member of an underground neo-Nazi cell accused of murdering ten people, has spoken to the court in Munich after three years of silence.

Sponsored Article
The Inner Circle: the secret to dating in Berlin
Germany's 10 most Instagram-able places
Sponsored Article
Why Jordan is the ‘Different’ East
Lifestyle
15 pics that prove Germany is absolutely enchanting in autumn
Lifestyle
10 German films you have to watch before you die
Lifestyle
6 things about Munich that’ll stay with you forever
Sponsored Article
Retiring abroad: ensuring your health is covered
Lifestyle
10 pieces of German slang you'll never learn in class
National
Seven great reasons to stay in Germany this September
National
Ouch! Naked swimmer hospitalized after angler hooks his penis
National
Six reasons why Berlin is now known as 'the failed city'
Sponsored Article
Life in Jordan: 'Undiscovered treasure'
National
15 tell-tale signs you’ll never quite master German
Culture
7 American habits that make Germans very, very uncomfortable
Sponsored Article
The Inner Circle: the secret to dating in Berlin
Rhineland
Story of a fugitive cow who outwitted police for weeks before capture
Culture
Eleven famous Germans with surnames that'll make your sides split
Lifestyle
The best ways to get a visa as an American in Germany
Gallery
Germany's 17 Olympic gold medals in pictures
14 facts you never knew about the Brandenburg Gate
Society
Ten times Germans proved they really, really love beer
National
Six things you need to know when moving to Germany
Travel
These 10 little-known German towns are a must see
International
German scientists prove birds can sleep while flying
Technology
London v. Berlin: Which is better for startups?
Lifestyle
13 mortifying mistakes German learners always make
6,582
jobs available
Toytown Germany
Germany's English-speaking crowd