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BMW races to record sales in 2012

The Local · 27 Dec 2012, 12:31

Published: 27 Dec 2012 12:31 GMT+01:00

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"One of our goals for 2012 was to increase unit sales and achieve a new deliveries record. With 1.8 million vehicles, we've done that," Eichiner told the Die Welt daily.

Earlier this month, Eichiner had said that BMW was "on target" for reaching a new sales record following buoyant sales in November, when the firm's worldwide sales rose by about 20 percent to more than 170,000 vehicles.

In the 11 months to November, vehicle sales so far this year reached about 1.66 million, an increase of some 10 percent compared with the same period last year.

The carmaker's aim was to lift sales again next year, Eichiner told Die Welt.

"The big question is whether the markets will allow it," he said, cautioning that BMW would see "stagnation at best" in Europe.

"The United States, on the other hand, will offer recovery opportunities, with the overall market there projected to grow by 5.0 percent and the premium segment even stronger," Eichiner said.

Story continues below…

"In addition, we've built up a strong position in medium-sized markets such as Australia, Russia, Korea and Turkey. And these markets are continuing to grow," he said.


The Local (news@thelocal.de)

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Your comments about this article

13:05 December 27, 2012 by grinners
no worries. :-)
21:16 December 27, 2012 by rfwilson
BMW Motorrad sales as well, are excellent.... around 100,000 motorcycles made this year. Ten years ago, no one would have believed that BMW would have such amazing machines as the 6-cylinder K1600, or the most powerful 1-Liter bike on the planet (the S1000RR)!
04:07 December 28, 2012 by CoolBlueIce
I'm surprised the article didn't mention the market for BMW's here in China. (I'm working here for a couple of years.) BMW's seem to be the gold standard for up and coming Chinese "New Money". I see them everywhere I go here.

I don't have the data, of course, but I suspect a big chunk of that 20 percent worldwide growth is attributable to customers in China.
11:35 December 28, 2012 by smart2012
Coolbluelce, am sure u r right, keeping in mind demand of cars in Germany did shrink of 10%
11:54 December 28, 2012 by Big L
How does this sales figure compare to Mercedes and Audi I wonder?
18:28 January 4, 2013 by yhsanjay
The car maker is also speaking about other promising markets like Australia, Russia, Korea (should be read as South Korea) and Turkey. The company says these markets are continuing to grow.

And importantly there is no mention of India here though BMW had emerged as the no. 1 best seller in its segment during 2011. Wish their Hqs take cognizance of the Indian market where they are growing.
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