Intersnack gobbles up British KP Snacks

Favourite British snacks such as Hula Hoops, Nik Naks and McCoy's Crisps have been snapped up by German pretzel and salted stick maker Intersnack for around €600 million.

Intersnack gobbles up British KP Snacks
Photo: DPA

Britain’s KP Snacks, initially famous for its bags of nuts which used to be a staple in pubs across the country, owns a range of snack brands, but is itself owned by United Biscuits.

Intersnack and United Biscuits, which also owns brands such as McVitie’s, Penguin, Jacob’s Cream Crackers and Twiglets, said KP Snacks had an annual turnover of £280 million (€346 million euros) and employed a workforce of around 1,500.

The price of the deal, which is expected to be finalised by March next year, was not divulged by either side but media reports put it at about €600 million euros.

Intersnack, a family-run business based in Düsseldorf specialising in potato crisps, nuts, crackers, pretzels and salted sticks, is targeting annual sales of €1.7 billion this year and employs a workforce of 6,500.

In addition to the brands, the deal also includes other assets such as KP’s British manufacturing facilities and a head office, the statement said.


Member comments

Log in here to leave a comment.
Become a Member to leave a comment.


Only in Germany: McDonald’s begins offering ‘Spargel Burger’

Amid Germany's famous 'Asparagus Season', the fast food chain has begun offering an unusual twist on typical ingredients.

Only in Germany: McDonald's begins offering 'Spargel Burger'
A basket of Spargel in Kutzleben, Thuringia marked the start of this year's season on April 14th. Photo: picture alliance/dpa/dpa-Zentralbild | Martin Schutt

How do you know that you’re definitely in Germany? One sure fire way: when you check the menu of a McDonald’s in the springtime and see a ‘Spargel Burger’. 

Germans are so enamored by the ‘white gold’ –  special light-coloured asparagus which is much thicker than its North American green counterpart – that it’s now a featured fast food at McDonald’s Germany, and with classic Hollandaise sauce and bacon to boot. 

On Thursday, the popular American fast-food chain restaurant – which counts nearly 1,500 outlets in Germany – published a photo of the “Big Spargel Hollandaise” saying that it would be available at select restaurants. They assured customers: “Yes, it’s really there.”

But its release was met with mixed reactions. “We absolutely have to go to McDonald’s sometime,” wrote one. Yet another called the unconventional creation “perverse.”

Another commenter showed skepticism: “Hollandaise sauce on a burger? Does that even taste good?”

Others weighed in on social media to point out that the product is a sign of Germany’s fascination with the vegetable. 

The burger is the latest to join the asparagus craze, with a phallic-shaped Spargel monument in Torgau, Saxony capturing the public attention – or bewilderment – earlier in the week.

An annual tradition

Every year, Germany typically celebrates ‘Spargelzeit’ (asparagus season) from the middle of April until June 24th, which many dub ‘Spargelsilvester’ (Asparagus-New Year’s Eve). 

READ ALSO: German word of the day: Spargelzeit

The beloved vegetable, harvested heavily around the country, usually has its own special menu devoted to it at restaurants, and is sold in supermarkets – or road-side stands – next to jars of the classic Hollandaise sauce. 

The top states which grow the crop are Lower Saxony, Bavaria and North Rhine-Westphalia, but Beeliz, Brandenburg is also synonymous with Spargel in Germany. 

In normal years the tiny town hosts a sprawling festival to mark the start of the season, anointing a Spargel king and queen.

READ ALSO: Here’s why Germans go so completely crazy for asparagus