According to the German Society for Quality (DGQ) in Frankfurt, about 70 percent of German citizens consider the “Made in Germany” label to translate to high levels of quality and safety standards.
The majority of consumers look for products made domestically and (54 percent) are prepared to pay more for them, according to the study, conducted with the market research firm Innofact.
“Customers demand quality,” said DGQ managing director Wolfgang Kaerkes. “Companies must take that seriously.”
The designation “Made in Germany” has been used for 125 years, but legal requirements for what it constitutes do not exist. According to EU provisions, a product’s country of origin can be the place where the last significant step in its production takes place.
The study also found that one-third of the 1,000 people surveyed thought the importance of the quality seal had gone down.