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Most Germans want 'Made in Germany'

The Local · 13 Oct 2012, 10:58

Published: 13 Oct 2012 10:58 GMT+02:00

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According to the German Society for Quality (DGQ) in Frankfurt, about 70 percent of German citizens consider the “Made in Germany” label to translate to high levels of quality and safety standards.

The majority of consumers look for products made domestically and (54 percent) are prepared to pay more for them, according to the study, conducted with the market research firm Innofact.

“Customers demand quality,” said DGQ managing director Wolfgang Kaerkes. “Companies must take that seriously.”

The designation “Made in Germany” has been used for 125 years, but legal requirements for what it constitutes do not exist. According to EU provisions, a product’s country of origin can be the place where the last significant step in its production takes place.

The study also found that one-third of the 1,000 people surveyed thought the importance of the quality seal had gone down.

Story continues below…

AFP/The Local/mbw

The Local (news@thelocal.de)

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Your comments about this article

12:10 October 13, 2012 by LiberalGuy
You can already tell which products are made in Germany. They're the ones with the annoyingly difficult to open packages, or a far too complicated for their purpose.
13:44 October 13, 2012 by smart2012
Bild type of survey: just go in a house of a German and you'll see that 95% of the goods they have DO NOT come from Germany. Also, if some of the goods in their house have a German brand, 95% of them are produced outside Germany.

This shows accuracy and added value of this survey. Product Quality is always linked to cost. Find always the best compromise quality vs cost, and as it is today best compromise is almost all the time represented by products made in South Korea and china. Example my lovely I phone and samsung galaxy
15:03 October 13, 2012 by Berlin fuer alles
LOL. Look at the daggers with the swastica ceased in Hamburg were made in China. Even the right wing nationalists want their products made as cheap as possible.
18:47 October 13, 2012 by wethepeople2012
Can anyone tell me if it's true that to have a product labelled, (MADE IN GERMANY), only 10% has to have been made in Germany?
19:16 October 14, 2012 by McM
Mmmm ! Maiden hair fern......seher...
23:46 October 15, 2012 by Steve1949
It seems to me that I remember things that were made in Germany 30 years ago were still quality products. This isn't the case today. There is an old saying that you get what you pay for. I agree with smart2012.
04:50 October 16, 2012 by honeybeee
It sounds exactly right , German products' quality still much further

outweighs other country's brand maybe , but recently , many companies

go abroad to have many factories to have their own production lines ,

that's a clever way and I think it will not much affect their

products' originality and quality , like German auto parts supplier

company schaeffler ag , they have factories worldwide and have

innovation R&D offices worldwide as well , so the german brand is

doing very well to incoporate self-innovation ideas with developing

countries' cheap labors , isn't that clever?

The answer is exactly yes ~~~~~so German product will be no doubt

have their own advantage in many feilds now and future as well ~~~
11:14 October 24, 2012 by mfharis
I don't care about other things but yes, I love German Cars. lol! Right now I don't have any but in near future if I buy, I would only consider German Engineering.
09:16 May 23, 2013 by stw
Not only Germans wants to buy things made in their country. And not only Germans wants to buy products made in Germany. A kind of paradox? Maybe yes. People want excellent products and (some) people want to help local economy. So, when you want to buy local/German product, first step is to find such a product. It is not easy in most cases. You need to make an effort to find. You can use websites (like http://www.productfrom.com or a kind of "Buy German/Swedish/American/Chinese??? campaign homepage). But there is next problem - not all products are listed there.
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