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Aldi to start selling more brand names

Next week the well-known discount chain Aldi will start selling more brand name products by introducing Coca-Cola drinks to its shelves – to be followed by skin care products from Nivea.

Aldi to start selling more brand names
Photo: DPA

The company, known for its low prices and in-store brands, wants to expand its German business with brand name products, the Frankfurter Allgemeine Zeitung reported on Friday, citing information from trade publication Lebensmittel Zeitung.

Shoppers will be able to purchase products like Coke, Fanta and Sprite next week. Aldi isn’t the only one expected to profit from the deals, as brand name product producers are keen to get their goods onto Aldi shelves, the paper reported.

Neither Coca-Cola, nor Beiersdorf, the makers of Nivea products, nor Aldi would comment on the new business, but the paper said getting Nivea into Aldi stories has been a top priority for management.

Retail experts suspect that price wars could break out, as some of Aldi’s competitors already sell brand name goods. Lidl, for example, has been luring customers into its stores with discounts on brand name items for some time.

The Local/mw

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ALDI

German supermarket Aldi sells out of home tests hours after they go on sale

The supermarket chain Aldi started selling home corona tests on Saturday morning, but within hours, many stores reported that their stocks had run dry.

German supermarket Aldi sells out of home tests hours after they go on sale
Customers queue outside Aldi on Saturday morning. Photo: DPA

The budget supermarket made the tests available directly at the check out, with one customer allowed to buy one pack containing five tests.

Many Aldi stores reported that stocks had run out on Saturday morning (March 6th), although resupplies of the tests which cost €25, were reportedly on the way.

Aldi Nord and Aldi Süd announced in advance that the products could be sold out on the first day of sales if demand proved to be very high.

Lidl, another major supermarket chain, started selling the tests via its internet platform also on Saturday, but stocks there also appear to have been booked up. A message on the page asks customers to “please try again at a later time.”

Competitors Rewe and Edeka also want to start selling the tests in the near future, while the drugstore chains Rossmann and dm plan to start sales on Tuesday, March 9th.

On February 24th, the Federal Institute for Drugs and Medical Devices granted the first special approvals for tests for self-administration at home.

Free rapid tests from next week

On Wednesday (March 3rd) a coronavirus summit between Chancellor Angela Merkel and Germany’s 16 federal and state governments decided that every German resident would be able to receive a free “conventional” rapid test, completed by a medical professional starting next week. Drugstore chain DM has already been accepting sign-ups for in-store testing sites.

READ ALSO: EXPLAINED: This is Germany’s five-step plan to head out of shutdown

Health Minister Jens Spahn had originally announced that free rapid tests would be available to all from March 1st – but this plan has been changed slightly.

In concrete terms, it means at least one rapid test per week will now be offered to people in Germany. It will be carried out by a trained member of staff in test centres or surgeries, for example. 

In addition, according to the plans of the federal and state governments, a joint task force is to be set up to procure tests quickly and cheaply.

How easy is it to test yourself at home?

There’s a big plus for the new rapid DIY tests: the sample with the cotton swab can be taken in the anterior nasal region, so it’s fairly easy to do at home.

The professional rapid tests, on the other hand, collect the sample material far back in the nose or deep in the throat – meaning that a specialist is needed to assist.

No additional laboratory equipment is needed for the rapid tests. The principle is similar to a pregnancy test: after 15 to 20 minutes, test strips indicate whether the patient is coronavirus positive or negative.

The Frankfurt virologist Sandra Ciesek sees few problems with the at-home tests: “I think everyone gets how to do a nasal smear, and if not, there are enough videos to show them how,” she said in the NDR podcast Coronavirus Update.

READ ALSO: What you need to know about Germany’s new at-home coronavirus tests

However, rapid tests are not as reliable as PCR tests which are analysed in a lab. According to the Robert Koch Institute (RKI), if the result of an antigen test is positive, the person should isolate and contact their doctor or local health department to arrange for a PCR test.

People are also reminded to continue to stick to distance and hygiene rules, even if they have a negative rapid test result.

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