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German label launches €190 brown paper bag

The Local · 30 Aug 2012, 12:51

Published: 30 Aug 2012 12:51 GMT+02:00

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The "Vasari" clutch unveiled in the men's fall 2012 collection, is made of durable coated paper.

"It repels water, but it's not completely water proof," a Jil Sander spokeswoman told The Local.

That hasn't put off would-be fashionistas. A company spokeswoman said the bag was already sold out in Germany.

The "Vasari" features stitched seams, metal eyelets for ventilation and a Jil Sander logo. Another variation made of black leather was priced at €470.

The fashion magazine W gave the leather version an enthusiastic review, calling it "perfectly in sync with the fashion house's minimalist roots."

Those who prefer the original will be relieved to know a packet of 40 of brown paper lunch bags can be bought for just a buck on the website of US discount retailer The Dollar Tree.

Story continues below…

Sarah Harman

The Local (news@thelocal.de)

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Your comments about this article

14:01 August 30, 2012 by JamesBond
Comment removed by The Local for breach of our terms.
14:26 August 30, 2012 by zeddriver
I regularly see men with shoulder bags. I sometimes use them. But to be so stupid that you would pay 190 Euro for a paper bag just because "Jil Sander" prints her/his/It's? name on it. And no way to even organize things. Jeez! I thought Germans were a little smarter than that.

Next thing you know. She will take a dump and polish her poo mount it on a ring. And ask for a few thousand Euro. I'm quite sure the Germans would queue up for days to get that.
19:04 August 30, 2012 by franconia
For my tablet I prefer www.tauschetasche.de from Berlin and i can change to many covers for that price. Wife can use it by zipping on a "wifey" cover.
00:47 August 31, 2012 by BirdBrain
There truly is a sucker born everyday....
04:17 August 31, 2012 by sally#
The design shows the minimalism in that it completely looks like brown paper lunch bags everywhere. But the price is too high and the bag is not very useful. Only fashionistas will foot the bill.
08:24 August 31, 2012 by Sooney
German fashion house Jil Sander has launched a men¦#39;s hand bag which is not only designed to look like an ordinary brown paper bag ­ it is a brown paper bag.

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