German label launches €190 brown paper bag

German label launches €190 brown paper bag
Photo: Jil Sander

German fashion house Jil Sander has launched a men’s hand bag which is not only designed to look like an ordinary brown paper bag – it is a brown paper bag. But at a price of €190, throwing it away after one use would be a mistake.


The "Vasari" clutch unveiled in the men's fall 2012 collection, is made of durable coated paper.

"It repels water, but it's not completely water proof," a Jil Sander spokeswoman told The Local.

That hasn't put off would-be fashionistas. A company spokeswoman said the bag was already sold out in Germany.

The "Vasari" features stitched seams, metal eyelets for ventilation and a Jil Sander logo. Another variation made of black leather was priced at €470.

The fashion magazine W gave the leather version an enthusiastic review, calling it "perfectly in sync with the fashion house's minimalist roots."

Those who prefer the original will be relieved to know a packet of 40 of brown paper lunch bags can be bought for just a buck on the website of US discount retailer The Dollar Tree.

Sarah Harman



Join the conversation in our comments section below. Share your own views and experience and if you have a question or suggestion for our journalists then email us at [email protected].
Please keep comments civil, constructive and on topic – and make sure to read our terms of use before getting involved.

Please log in to leave a comment.

See Also