Supermarket scores with nudist gimmick
The Local · 17 Jun 2012, 10:58
Published: 17 Jun 2012 10:58 GMT+02:00
Police, photographers and a bemused manager witnessed strange scenes at a supermarket opening in Süderlügum, North Frisia as patrons wandered between the aisles studying shopping lists in nothing but their birthday suits.
Customers had camped outside the new “Priss” supermarket in the hope of being among the lucky first hundred who had been promised a basket full of free groceries worth €270 if they came in the nude.
Supermarket manager Nils Sterndorff was overwhelmed by the success of his gimmick. “I never thought a hundred people would come, I thought maybe more like ten,” he said.
In fact, so many turned up that Sterndorff had to let them in in batches of twenty. The police placed the number at 250, mostly Danish shoppers, who often take advantage of the cheaper alcohol and confectionary on the German side of the border.