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Lufthansa plans new budget airline

The Local · 27 Apr 2012, 16:07

Published: 27 Apr 2012 08:02 GMT+02:00
Updated: 27 Apr 2012 16:07 GMT+02:00

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The new airline would, according to Bild daily newspaper, be up and running by the beginning of 2013. Its current sister airline – Germanwings – would be scrapped and some of the planes rebranded Direct 4 You. Staff would be given the option to move to the new company.

By 2015, another of Lufthansa's subsidiaries, Eurowings, could be merged into the new fleet, the paper said.

Many intra-European flights that Lufthansa currently operates could be adopted by Direct 4 You, which, according to Bild, should be offering flights from €49 on its fleet of 90 airbuses.

Lufthansa denied the report on Friday, saying the Direct 4 You concept was not planned to be a new budget airline.

The company was planning to merge Germanwings with its decentralised European services which do not fly from Munich or Frankfurt, some of which are served by Eurowings. It could well be that Eurowings and Germanwings will not in the future provide flights on the same routes, a spokesman said.

Lufthansa’s financial woes have been in the media recently, with reports suggesting that it plans on making cuts of up to €1.5 billion as it faces increasing competition.

As a result of the cuts, its fleet of planes would, according to Die Welt daily, mostly fly out of Frankfurt and Munich, two of Germany’s biggest airports.

Story continues below…

The new company has not been given the final go-ahead from the Lufthansa board, and the airline is yet to release any official information about the venture.

The Local/jcw

The Local (news@thelocal.de)

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Your comments about this article

10:35 April 27, 2012 by McM
A budget marketing company must have supplied the name or is that just a follow up on the recent funny mistakes Germans make with the use of English??

I could even think up a few possible name, not saying that they are any better but, what about ..... iluft or air farht.

Sorry. Maybe other posters have a few better ideas!
11:25 April 27, 2012 by darwiniandemon
"from 49€ / way"

Doesn't LH already advertise 99€ return trips to major cities? Or are my weekly newsletters wrong?
11:28 April 27, 2012 by ronyag54
Good comment McM......

Direct 4 You sounds like a mail order firm!
12:11 April 27, 2012 by Jibzy
If you imagine Direct 4 You in a German accent, it does make sense.

"Direkt vor Yü velcums Yü anbord "

If i hear that, i know im in good hands.
12:31 April 27, 2012 by rutledm
Sounds like the same clowns that came up with the "F**k the Diet" ad campaign have been hired by Lufthansa. What is it with the Germans and their ludicrous need to Anglicize everysing?
14:00 April 27, 2012 by franconia
I vote for Luftfahrt, the English need a chuckle !
16:41 April 27, 2012 by maxsleg
another dilution of Lufthansa, they already have Germanwings and now try to 'out' Ryanair the masters of that space.
20:23 April 27, 2012 by debschen72
@ronyag54 - I also just thought of Otto and Neckermann when I heard "Direct 4 you". Hopeless.

I expect it's a pun based on the Germanwings airline code which is 4U. Ja ja, the delights of the German sense of humour.
13:55 April 29, 2012 by Englishted
How about GuteFahrt lovely name when said in English.
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