The trio of business studies students from Mannheim calling themselves Oskar, Christopher and Julius, advertised their sexual services to stressed-out women students with the slogan “Good grades through good sex.”
An evening with one of the entrepreneurs costs nothing, but whether their motives are purely altruistic remains open to debate.
They put up advertising posters around the university, reported weekly magazine Der Spiegel, and soon found their email in-boxes full of inquiries.
“We are particularly aiming at female students, because women usually come off badly from one-night stands,” said Christopher. They have called their “service” Bib:Love – from the start of Bibliothek, German for library.
“Girls who just want a bit of fun are often called slags,” said Oskar, but this was unfair, he said.
And while students are often too stressed to go out and celebrate during exam time, regular “physical exertion” was healthy and could help with studying, the trio claim.
Their target audience is the young women students who find themselves stressed and stuck in the library – the lads say, drop us an email and come have sex instead; you'll wake up the morning after feeling refreshed, clear-headed and ready to study.
They told Der Spiegel they had had received more than 80 emails of interest, met nine women, and that five one-night stands had resulted from the campaign.
Their idea has attracted so much attention that the famous Taiwanese animators at Next Media Animation have created a video of the story.