• Germany's news in English

Müller and Pepsi unite to bring Yanks yoghurt

The Local · 28 Feb 2012, 11:36

Published: 28 Feb 2012 11:36 GMT+01:00

Facebook Twitter Google+ reddit

Müller, which makes the popular Müller Milch milk drinks and Weihenstephan yoghurt, will invest an estimated €150 million with PepsiCo to develop and market milky treats for US consumers. No date has yet been set for when the joint venture's products will hit supermarket shelves.

The project is the next step in Müller’s plan for global expansion, which up until now have not had a presence in America.

“We already have a strong positions in Britain and Germany and now the focus is on the USA,” said Müller CEO Heiner Kamps to the food magazine Lebensmittel Zeitung.

Americans' lower per capita consumption of yoghurt made the United States the perfect target for expansion, strategists at Müller decided.

The German firm recently purchased the large British dairy Robert Wiseman, building its on the presence of its UK subsidiary – Müller Dairy UK – which was established in 1987.

The Theo Müller company is the biggest private dairy in Germany, with 16,000 staff and an average yearly profit of €3.5 billion.

Story continues below…

The Local/DPA/jcw

The Local (news@thelocal.de)

Facebook Twitter Google+ reddit

Your comments about this article

16:18 February 28, 2012 by SmittyBoy
What? There's no fat in those products, they'll never sell.
16:57 February 28, 2012 by catjones
Yep, you just can't find an entire aisle devoted to yogurt in every supermarket already. Please hurry, we're lactose deprived.
19:07 February 28, 2012 by das Salz der Erde
Thank you G20 for letting us sell your yoghurt!
21:35 February 28, 2012 by socalbremer
When they decide to start exporting Quark to the US, that will be a story... :)
07:58 February 29, 2012 by DrWho
@catjones - The "Americans' lower per capita consumption of yoghurt" is due to the fact that it is God-awful! Personally, I wouldn't even classify it as yoghurt.
Today's headlines
Munich to get 'nice toilets' to serve cross-legged locals
Photo: DPA

The Bavarian capital has a pee problem - the city only has one public toilet for every 13,000 inhabitants. But a new plan could rescue desperate locals, the Süddeutsche Zeitung reports.

German kids get glowing report for their English skills
Photo: DPA.

As if multilingual Germans don't already put many English-speakers to shame, now the younger generation is improving their English skills even more.

Berlin museum controversially recreates Hitler bunker
The reconstruction of the Hitler bunker. Photo: DPA

Sensationalized or compelling history? Berlin museums clash over new Nazi bunker exhibit

Germans think they're fit, but they're really couch potatoes
Photo: DPA.

There's been an increase in the number of Germans who define themselves as "fit", but their lifestyle choices don't quite match this self-perception.

10 fascinating facts you never knew about German beer
Tennis coach Boris Becker and his wife Lilly at Oktoberfest 2016 in Munich. Photo: DPA

From malt and monks to Radlers and rivalries, the story of German beer is as rich and wonderful as its selection.

Intensive farming 'endangers a third of German species'
Photo: DPA

There are 32,000 species of animal, plant and mushroom life native to Germany. Due to intensive farming methods, one in every three of these is endangered, a new report shows.

German hospital uses therapy to 'treat' paedophiles
A poster from the campaigne "Don't offend", which offers therapy to paedophiles. The sign reads "Do you love kids more than you'd prefer? There's help." Photo: DB Scholz & Friends / DPA.

A unique German initiative is offering therapy to paedophiles to control their urges, with the aim of getting them help before they offend.

Minister: 'no tolerance' for clowns after chainsaw attack
Photo: DPA

Interior Minister Thomas de Maizière has called for a zero-tolerance approach to 'killer clowns' after a series of attacks culminating in two teenagers being chased by a clown wielding a chainsaw.

Baby who was auctioned on eBay taken away from father
Photo: DPA.

A German court ruled on Thursday that a man who put his one-month-old baby up for sale on the online auction platform eBay should only be allowed contact with the child under supervision.

Portugal's ruling party calls German minister 'pyromaniac'
Finance Minister Wolfgang Schäuble. Photo: DPA.

The head of Portugal's ruling Socialists called German Finance Minister Wolfgang Schäuble a "pyromaniac" on Thursday after he criticized Lisbon for reversing course on austerity.

10 German clichés that foreigners get very wrong
Sponsored Article
Last chance to vote absentee in the US elections
10 ways German completely messes up your English
Germany's 10 most weird and wonderful landmarks
10 things you never knew about socialist East Germany
How Germans fell in love with America's favourite squash
How I ditched London for Berlin and became a published author
12 clever German idioms that'll make you sound like a pro
23 fascinating facts you never knew about Berlin
9 unmissable events to check out in Germany this October
10 things you never knew about German reunification
10 things you're sure to notice after an Oktoberfest visit
Germany's 10 most Instagram-able places
15 pics that prove Germany is absolutely enchanting in autumn
10 German films you have to watch before you die
6 things about Munich that’ll stay with you forever
10 pieces of German slang you'll never learn in class
Ouch! Naked swimmer hospitalized after angler hooks his penis
Six reasons why Berlin is now known as 'the failed city'
15 tell-tale signs you’ll never quite master German
7 American habits that make Germans very, very uncomfortable
Story of a fugitive cow who outwitted police for weeks before capture
jobs available
Toytown Germany
Germany's English-speaking crowd