Mulled wine sales collapse in warm weather
The Local · 5 Dec 2011, 08:59
Published: 05 Dec 2011 08:59 GMT+01:00
Although Christmas markets have recently opened across the country, rather than drinkers having a headache in the morning, it is those selling mulled wine - Glühwein - and Stollen cake who are feeling the pain, with sales significantly down on last year.
September, when sales of Christmassy foods usually start, was heavy going for the industry, according to figures from market research association GfK.
Weeks of balmy weather cut sales of mulled wine by around 20 percent in September, while October was also weak, with sales down by 12 percent on last year. The GfK said this added up to 8,500 litres – enough to fill a 25-metre swimming pool.
Gingerbread, marzipan and other traditional winter fare were down by 18 percent in September, and 8 percent in October on last year’s sales, the GfK said – around 2,300 tonnes, according to Focus magazine.
Although figures for November are not yet available, the rush on Christmas food and drink which usually accompanies the penultimate month of the year could also be weaker than normal – the last few weeks have been warmer than normal.