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Drinks maker granted trademark for German f-word obscenity

The Local · 14 Sep 2011, 10:43

Published: 14 Sep 2011 10:43 GMT+02:00

The firm sells a drink made with berries and vodka predominately in 0.02 and 0.03 litre shot measures under the name Ficken.

It has also launched a huge range of allied products such as T-shirts, hats, underwear, and stickers and even condoms bearing the logo and the profanity – all clearly designed to titillate a young customer base.

Applications to trademark the name Ficken – which means "fucking" in German – were first rejected by the German Patent Office, on the grounds that it was immoral.

But this was rejected by the patent court, which ruled that Ficken could be registered when used as a name on clothing and for drinks. This cleared the way for the beverage company EFAG, based in Altheim in Baden-Württemberg, to secure rights to its potty-mouthed brand.

Even the company itself admitted there was no question of the use of Ficken being in good taste, but said the moral arguments against using it were too old fashioned to carry any weight.

The court agreed, saying that the fact that the word had sexual connotations and was vulgar language was not enough reason to rule out a trademark on moral grounds.

Story continues below…

The court also said that the frequent use of the word in literature and film had reduced its ability to shock to such a degree that, “today it is barely considered offensive or sexually-provocative.”

The Local/hc

The Local (news@thelocal.de)

Your comments about this article

13:52 September 14, 2011 by twisted
Next will we get a beer called "Piss?" Some on the German market would qualify, I would think. What other "original" names can one thing of?
14:51 September 14, 2011 by jstrunk
I think "f-ucking" is a bad translation. I would translate it as "to f-uck"
14:52 September 14, 2011 by auniquecorn
I tried to make a quote but got this:

Comment rejected due to profanity

So they can say the f word and I can´t?
15:10 September 14, 2011 by Keydeck
Next will we get a beer called "Piss?"...The German translation of that word is Becks.
15:31 September 14, 2011 by jbaker
The vodka named Effen has the same sound and meaning. Miller and Budweiser are the meaning of sewer water in the USA.
17:27 September 14, 2011 by Wise Up!
Comment removed by The Local for breach of our terms.
20:37 September 14, 2011 by MP3Architect
im not far from Altheim, in Biberach. This drink is really famous over here. Guys love to ask the girls, "Möchtest du f*cken?"
21:06 September 14, 2011 by finanzdoktor
@MP3Architect: That's funny. Can just see their faces, trying to decide if he is asking me if I want to drink one, or go back to his apartment?
22:15 September 14, 2011 by puisoh
'Ein mal Ficken bitte.'.. I feel sorry for waitresses to have to take orders day-in-day- out. The question is really, how much lower should one sink in the name of business and what is this society coming to??
04:46 September 15, 2011 by volvoman9
Other than the appeal to juvenile humor whats the purpose? You're right on jbaker. about the staples of Yankee swill. However Keydeck I personally find Becks to be a fine beer for a volume offering.
08:13 September 15, 2011 by Englishted
@jstrunk

"to f-uck" or not "to f-uck" that is the question.
23:13 September 15, 2011 by baddaboom
cant wait for the sauage named schisse
18:51 September 16, 2011 by expatriarch
I just wish Germany and Germans would start becoming a bit, heck, a lot more self aware. I am not one to judge or qualify cultural norms or practices; I just can't stand cheesy, lazy, ridiculous knock-off stupidity. I will not make this a long post, and I think that website for the subject product does more than make my case. Just make sure to treat yourself to the whole of the experience; from the sweepstakes image down to the video. It is pathetic!

http://www.partyschnaps.com/home.html

Ugh, I just cringe for all of Germany. It's like Borat, just quite a bit dumber.
21:20 September 16, 2011 by willowsdad
Whoever gave governments--of all entities--the right to decide whether something is "moral" or not?
13:30 September 17, 2011 by Landmine
I think we bombed the crap out of these Germans so much in WWII, they lost all sense of normalcy....
06:32 September 18, 2011 by Emeth
I wonder how many of the "bright young things" who think it's so fashionable to use the F-words realize that, in both German and English, they referred to the Saxon practice of colonizing an area by killing all the men and raping all the women? "Rape as an Instrument of War" might not look so trendy as a drinks label.
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