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GM wants Opel to challenge VW

The Local · 13 Sep 2011, 14:26

Published: 13 Sep 2011 14:26 GMT+02:00

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"We are not trying to get into the premium European segment, which is BMW and so on. We're definitely not trying to compete" there, Reilly told reporters at the IAA motor show in Frankfurt.

"What we're trying to say, though, is that we feel the product range we're coming out with can stand against anything that is in the volume market... so the Volkswagens and anybody else, we can compete with," Reilly said.

Opel was priced "a bit below that" in the past, "but we don't need to any more," he said.

GM chief executive Dan Akerson said earlier this week the group planned to move Opel upmarket and seek more synergies between Opel and its North American Buick brand.

Improved designs and quality and cost-cutting have recently allowed Opel and its UK sister brand Vauxhall - which have faced image problems in the past - to boost volumes and return to modest profits.

Given the current eurozone debt crisis, GM's expectations for this year and next year did not foresee rapid sales growth, Reilly said.

Story continues below…

The European market would remain "pretty static actually, (with) a little bit of growth in the US and continued growth in China." For the industry as a whole, GM was pencilling in total car sales in the whole of Europe to be in a range of around 19.6 million vehicles in 2012, he said.


The Local (news@thelocal.de)

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Your comments about this article

16:02 September 13, 2011 by Beachrider
Opel doesn't get the preferred-status that VW gets with the German Government. It is a smaller company (by far), but has some technically interesting advantages. Germany sees Opels as being assembled by Germans, but not as German-Engineering. Opel does contribute important things to GM, so it is more interesting to see how Opel affects GM and gets the American taxpayers out of the business of owning a recently bankrupted company. Going after the somewhat-upscale but not super-luxury buyer is probably a good idea for their product line, over the next 5-10 years. It won't be easy, though. GM is still on a very tight line for profits with its owners.
09:15 November 10, 2011 by WalterX
Economicl turmoil has brought business enthusiasts to try the best technique they know to adapt with the existing challenges. As reported by the Automotive News, first-half profits for General Motors Company reached $6.3 billion. However CEO Dan Anderson said that it was not good enough. He announced that cutbacks will follow. Determined to recapture the lead in global sales, GM is currently aiming at Ford Motor Co. and Volkswagen AG¦#39;s 7 percent margin as the next hurdle, said GM spokesman Jim Cain. Article Source: Despite record first-half profit, GM plans major cuts
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