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Infidelity agency ad invokes adulterers Schwarzenegger, Clinton, Seehofer

The Local · 8 Sep 2011, 10:34

Published: 08 Sep 2011 10:34 GMT+02:00

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The huge poster hanging prominently at Berlin’s Alexanderplatz square shows portraits of the three politicians next to the slogan, “What do these three men have in common? They should have used Ashley Madison.”

A spokesman for Seehofer, the state premier of Bavaria and head of the conservative Christian Social Union, refused to comment on the advertisement.

Seehofer had a four-year affair with 33-year-old Berliner Anette Fröhlich, who bore his child in June 2007. Seehofer then broke off the relationship and returned to his wife.

There could be legal consequences for the Ashley Madison agency for using the images of the philandering trio of politicians.

“The private lives of celebrities have no business in the public domain,” top media lawyer Ralf Höcker told the Süddeutsche Zeitung newspaper on Thursday. “You can’t use them for advertising purposes without permission.”

Höcker has already had advertising campaigns banned for his celebrity clients, who have included model Heidi Klum and weatherman Jörg Kachelmann.

Höcker admitted that such adverts could be protected by freedom of speech laws if they use the celebrities’ names or their public acts “ironically.” But he said simply using their private lives to draw attention to a product or service was not allowed.

Former Foreign Minister Joschka Fischer successfully sued Die Welt newspaper in 2006 by using a picture of his face altered to look like a baby for a campaign advertising its compact format. Fischer received €200,000 in damages from the paper.

Ashley Madison has over 10 million users, and claims to be the biggest agency of its kind worldwide.

Story continues below…

Founder Noel Biderman told the Süddeutsche Zeitung, “Affairs are totally natural and sometimes even do a relationship good. But of course no-one should find out. Especially people in high office like Horst Seehofer should do everything they can not to get caught.”

Biderman added that the company had received no complaints about the poster so far.

The Local/bk

The Local (news@thelocal.de)

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Your comments about this article

16:27 September 8, 2011 by So36
Say what you want about Bill, but at least he didn't sire a love child like Arnie and Horst.
17:00 September 8, 2011 by Englishted

But he "Didn't have sex with that woman"

He just used her to add flavour to his cigars did he not .

Old Bill was a card or a cad depending on where you stand.
18:23 September 8, 2011 by storymann
Why don't they spend the funds on Hungry Children or Cancer research rather than waste it on a Who cares billboard.
22:04 September 8, 2011 by finanzdoktor
I think it is quite funny. Also, Herr Hocker mentions that the private lives of celebrities have no busy being in the public domain. Really? Or, is that only when they want it to be???

Of course, maybe if they had been more discreet or had used these professional services, none of this would be happening right now. Otherwise, I got a chuckle after translating the sign.
22:15 September 8, 2011 by Whipmanager
If they had beenmore discreet, it would hav ebeen noticed. SOmeone would find out and blackmail or use it against them politically. They needed to do wha tthey did as privately as possible. It worked for almost 14 years fro Arnold, for the other two not so long.

Ashley Maddison is an interesting company. They were interviewd on TV here in So Cal and the owner, married, and says he has never and wont cheat on his wife, thinks it is ok to arange these liaisons to make money, but doesn't do it himself? I doubt it.

In any case, it is a brilliant advertising campaign guaranteed to bring it in front of every person in Germany via TV, and, will let people in Germany that want to cheat know there is another option.
09:38 September 9, 2011 by freechoice
frankly if anybody is not ashamed of commiting sins like adultery, why would they want to be discreet? bring it on man!
09:48 September 9, 2011 by frankiep
Fortunately for Ashley Madison, and the three guys they used for their advertisement, there is no law against extremely bad taste.
06:58 September 11, 2011 by Shirazz
Not understanding.. (bobbing my head). How does an agency guarantee that an affair will stay discreet? From the agency's stand, yes, but not necessarily from other parties involved.

When lust turns to greed, and in many cases it does, there's no stopping and eventually things get dirty (no puns intended.)

(Again);Three things that cannot be hidden for long. The sun, the moon and the truth.

The poster looks cool though....from their expression, they look like three muketeering terminators.
20:33 September 11, 2011 by Saprklemahn
Where is the Congressman Larry Craig, a Republikkklan hypocrite who played footsie in an airport men's room with a Federal agent and got caught. He railed against gays but turns out to have homosexual tendencies!
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