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Porsche will continue to be “Made in Germany”

The Local · 12 Jun 2011, 14:08

Published: 12 Jun 2011 14:08 GMT+02:00

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“The brand is so authentic because it is seen as a German company,” he told the Freie Presse newspaper’s weekend edition. “Porsche is going to continue to be ‘Made in Germany,'” he insisted.

Müller denied reports that the company was considering opening up plants in the US and China. The two countries are the company’s biggest markets, having long overtaken Germany.

He said the company plans to expand its plant in Leipzig, creating 1,000 more jobs. The plant already builds the Panamera and Cayenne and will soon also produce the Cajun SUV.

In contrast to the company’s main production facility in Stuttgart, he said, the Leipzig plant has “an abundance of space.”

He rejected the idea that the company was under pressure to significantly increase the number of cars it sold. Profitability rather than volume was the decisive criteria, he told the paper.

Porsche is the most profitable carmaker in the world. In the first quarter of 2011 its profit margin was almost 22 percent. It sold more than 23,400 vehicles in that period, 13 percent more than a year ago.

Story continues below…

The Local/DAPD/smd

The Local (news@thelocal.de)

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Your comments about this article

20:09 June 12, 2011 by zmoke
During last 14 years, 228 000 Porsches has been Made in Finland.

Almost all Boxsters and Caymans were built in Finland, Stuttgart produced only some pre-production cars.
20:22 June 12, 2011 by Fruitkok
I think no one would cry over an Finnish-built car. An American or Chinese one however...

Good decision, keep the jobs at home.
00:20 June 13, 2011 by johnny108
This seems to be a major difference between German and American companies: The loyalty of the company to the country it was founded in. American companies LOVE to

ship jobs out of the states and increase their profits,

while they weaken the country that let them start up in

first place!!!

No wonder America is still an economic mess, while

Germany recovers.
06:37 June 13, 2011 by rfwilson

Maybe Porsche is loyal to the Fatherland, but VW isn't! Here in North America, Golfs and Jettas are built in Mexico or Brazil.
06:50 June 13, 2011 by jmclewis
Porches have a big margin compared to a VW and part of the value is the excellence of being German made....... no one want a Mexican 911!
09:41 June 13, 2011 by Keleth
Not really sure what they mean by "Made in Germany".

Technically that may be right as someone has already stated although the parts for the Cayman and Boxster were pressed in Germany they are actually put together in Finland so not sure what they mean by producing its cars exclusively in Germany.
15:45 June 13, 2011 by catjones
And BMW in Spartanburg, SC. Making products at 'home' is not done for the love of the fatherland and once the tipping point is reached, Porsche will make the same decision....financial.
20:35 June 13, 2011 by whpmgr
I agree with Jeeves: Here in Los ANgeles, Porsche is seen as a true German auto complete with the highest quality and performance. Those that have real money buy Ferarris and other cars, those that make good money will but the Porsche. It is sort of the middle class level of luxary car. Few people will buy teh Corvette and that has better performance characteristics, but is seen as not a cool car for the mildly affluent. And, since the car shows the world yoru station in life, driving a porsche shows you are doing well and have skills people want to pay for.

I also agree about the Heinkel knives. I bought some made in China, unknowlingly, and they are rusting a bit. They lose their edge.

GM and Ford and Dodge/Chrysler are cars built for the American. THey are very good quality, especially ford, and are slowly catching up in design quality. THey have surpassed Opel in construction quality, and easily compete with VW, SEAT, FIAT, any french car, and most Japanese cars. The fact that america is so big accounts for the sales numbers of the AMerican Manufacturers since the otems are priced out of the normal person's reach by protective tarriffs in outher countries. I think the US should do the same and just tax the hell out of imports.

As far as companies outsourcing, price is probably the best idea if that is a great idea or not. Fender Guitars, for example, are built in Mexico (LOwest status for quality)Korea (SLightly better status), Japan (as good as the USA model but not priced as though it is) and the USA model which brings in a great deal more cash for a similar product (Specifications wise). If I am going to pay $120,000 American for a car, I want the German hand, not a Mexican or Korean or Japanese hand.
16:31 June 14, 2011 by Englishted
by whpmgr.

Sorry but this shows a picture of the Americans as shallow ,if you only judge a man by his car.

Most people in other countries don't buy American cars because we pay to much for fuel and the American cars are known (rightly or wrongly ) as gas guzzers.

Also we tend to drive a little faster the you and have lighter cars.

It is not the tarriffs it is the cars.

I love the old classic American car but can't afford to run one ,shame that.
00:54 June 16, 2011 by whpmgr
I do not think that a normal American sees his value reflected by his car, but those in California sure seem to lean that way. Image is so important here. I drive a very nice looking 6 year old Audi A-4.

I agree that American cars are heavy, gas guzzlers, and are expensive. But when you tack on shipping costs, 19% Mehrwert steurer.

I also agree about the classic cars, but, when a 67 camaro cost aboujt $2000 when it was new, and in great shape can cost about $21000, or, a 3 year old used BMW 330 is about $18000, what would you do? Dream of an old car, or have something that is modern, better built, and way cooler looking.

I still think many Europeans would buy a Cadallic or american Mustang, Corvette, or somme other nice cars if the costs werent so much.
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