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Eminem sues Audi for plagiarizing song for ad

The Local · 8 Jun 2011, 16:39

Published: 08 Jun 2011 16:39 GMT+02:00

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At issue is a trailer for the A6 Avant, which ended up on Youtube and appears to show the car driving past Berlin landmarks to the riff from Eminem’s song.

That would be bad enough, but the spot also appears to be a blatant rip-off of a commercial for the US carmaker Chrysler, which was shown during the Super Bowl earlier this year.

That commercial also features Eminem’s music – this time used with his permission – as a car glides through Detroit city streets.

Audi told the Süddeutsche Zeitung that it was looking into the situation, but pointed out that the commercial was shown “only once” at a press event.

Joel Martin a spokesman for Eight Mile Style, which handles copyright issues for the rapper, told Reuters: “We believe Audi not only used 'Lose Yourself' to sell their product without permission, but their spot actually feels inspired by elements of Chrysler's commercial campaign.”

The lawsuit comes at a bad time for Audi’s parent company Volkswagen, which is making a concerted effort to boost its share of the US auto market.

Watch Audi's ad below

Story continues below…

And compare it to the Chryler spot

The Local/mdm

The Local (news@thelocal.de)

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Your comments about this article

18:13 June 8, 2011 by Jack Kerouac
If it was only shown once, I doubt it could be considered as "used to sell cars". It was probably just an idea, meant to circulate amongst employees, used as a template for creating a different commercial with the same type of theme and feel. The claims of Eminem's lawyers are dubious.
18:43 June 8, 2011 by marimay
If it was just an idea, why didn't they just show the chrysler commercial as an example? The song is almost exactly the same. If someone was using a blatant rip off of a song i had composed i would be angry too, no matter what it was used for.

On the other hand, maybe mercedes should sue chrysler for trying to make cars that look too similar. I don't think mercedes has anything to do with chrysler these days, right?

we live in a world of people ripping other people off
20:11 June 8, 2011 by Joshontour
Nothing new in Germany, plagiarism is rampant here. I've seen many commercials since I've lived here that I had seen before in the US. I've seen comedy sketches ripped off, even stand-up that has been translated and repackaged as someones original work.
20:48 June 8, 2011 by marimay
Yeah, seems to be quite shameless here.
09:08 June 10, 2011 by LauraJerry
I'm not sure this is plagiarism. The similarities in the commercials are moot since Chrysler isn't suing, Eminem is, and even though some of the imagery in the commercials is the same, the concepts are obviously way different from a marketing standpoint. As far as the music, that this is actually about, I'm not an expert, but I don't know if a few guitar chords and a synthesized beat beat can be plagiarism or not. There are a lot of similarities, but a few obvious differences too!
10:31 June 10, 2011 by DoubleDTown
3 cheers to The Local for including the YouTube imbeds.
18:42 June 10, 2011 by jmclewis
The Audi is a far nicer car and shown more than the Chrysler, but Eminem¦#39;s music was used by Audi pay up spank boys! How much??????
13:43 June 24, 2011 by notelove2
I think it's a total rip off and Eminem is absolutely justified in suing Audi.....music is often used without the composer getting paid.
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