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'Win your own funeral' contest legal, court rules

The Local · 18 Mar 2011, 09:03

Published: 18 Mar 2011 09:03 GMT+01:00

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The Aschaffenburg station published a newspaper ad for the contest that read like an obituary on January 23 this year. Listeners were encouraged to send in their “last words” to be broadcast on air.

The person with the “coolest answer” would win funeral insurance worth €3,000, it said.

But the BDB German association of undertakers took the station to court, demanding the ad and its sponsor – a local funeral home – be banned.

But on Thursday the district court rejected the case, saying that an advertising campaign could not be prohibited on the grounds of bad taste, or because it offended certain parts of the community.

The advertisement was also not a violation of human dignity, the court said.

Story continues below…

Instead the ad may have failed to clearly present the business deal between the radio station and the undertaker, the court said.


The Local (news@thelocal.de)

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Your comments about this article

20:08 March 18, 2011 by Graf Schadenfreude
Sounds like the BDB are a real bunch of killjoys with zero sense of humour. They need to stop being so grave and get out and enjoy life, sorry I mean death a bit more! lol
22:03 March 18, 2011 by wildcowgirl
Gee, after reading this, I died a little inside. :0P
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