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Mercedes Benz relaunches hyper-luxury Maybach car in India

The Local · 1 Feb 2011, 15:50

Published: 01 Feb 2011 15:50 GMT+01:00

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The car, which can touch speeds of 275 kilometres (170 miles) an hour, will be priced at up to 51 million rupees (approximately €800,000).

"There are customers out there who can afford the unparalleled luxury of this car," said Mercedes Benz India chief executive Peter Honegg at the launch, saying the company was aiming its cars at those who can afford private jets.

Last year, India's fast-growing economy minted 17 new billionaires, driving the total to a record 69, according to a Forbes rich list.

The company, part of Daimler AG, which last year sold 200 Maybachs worldwide, launched two models of the individually customised car – the Maybach 57 S and 62.

Honegg gave no car sales targets for India but said Mercedes sells around 20 Maybachs a year in neighbouring emerging market giant China.

Mercedes launched the Maybach initially in India in 2004 but Honegg said it "may have been too early. Now it is time for a second push."

BMW's Rolls-Royce and Volkswagen AG's Bentley are already on sale in India.

Story continues below…

With developed markets saturated, global auto giants are concentrating on emerging markets such as India to boost sales.


The Local (news@thelocal.de)

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Your comments about this article

21:23 February 1, 2011 by DOZ
Nice Stuff, and as usual North America has nothing to compete with:)
14:31 February 2, 2011 by freechoice
yeah right, try to drive this thing in a neighbourhood where poverty is almost everywhere, see how will the residents respond.
16:26 February 2, 2011 by lecturenotes2009
lol, try to drive this thing in poor areas in germany (lot of!) and especially in east part.. and see how the residents will respond

"The DIW (German Institute for Economic Research) states in its report on the crisis year of 2009, ¦quot;The rich have become richer. The poor remain poor…. East Germany is becoming increasingly impoverished. Inheritance tax reform and the withholding tax are promoting inequality¦quot;. According to the DIW, two-thirds of the German population in 2009 possessed none or very little savings. The richest 10 percent of society, on the other hand, possessed 60 percent of all wealth in Germany, a figure set to rise."

from : http://www.wsws.org/articles/2010/jun2010/rich-j15.shtml

According to Forbes, India has around 44 million super rich, which is only few procent from total population (1billion), and still growing. Still, it's more than half of whole german population....

damn, that's why the luxurious german car-makers shift thing to India and China... not counting BASF and Bayer yet...and we just wait here until all the technologies are stolen.. LOL...
09:29 February 3, 2011 by JensS
Comment removed by The Local for breach of our terms.
11:42 February 3, 2011 by mrmechharsha
Hello Jens .....

I would like to know what made you to say the comment ´´ India is an awful place´´ I totally respect your view but would like to know what experiences you had to make a strong statement.

Cars to rich Indians´´´´´´´´´´´´ The world is crazy ,.... few rich and many poor..... Rich are getting richer and poor are being exploited in unfair world ....
10:24 February 6, 2011 by venkyfra
India is extraordinarly corrupt country. Owning Maybach would be perfect demonstration of corruption.

Honest tax payers are real idiots.

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