Germany signs Barbie for Women's World Cup
The Local · 28 Jan 2011, 08:01
Published: 28 Jan 2011 08:01 GMT+01:00
The German team is bidding to win their third consecutive world title at home and a Fußball edition of the popular children's toy is expected to hit the stores in football-mad Germany later this year.
The Women's World Cup kicks off on June 26, when the hosts face Canada at Berlin's Olympic Stadium, and the final will be held in Frankfurt on July 17.
"There will be a Football-Barbie wearing a Germany shirt," Doris Fitschen, the general manager of the Germany team, told German weekly newspaper Die Zeit.
"It will appear in the shops at the end of March and will be aimed at our target group. We are aiming to attract young girls who we can inspire to play football."
Germany has dominated the women's game by winning both the last two World Cup titles, in 2003 and 2007, and the last five European titles.