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Sky Deutschland looking for new cable TV partners

AFP · 23 Aug 2010, 10:30

Published: 23 Aug 2010 10:30 GMT+02:00

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Sky, which has been losing clients at a rapid pace, is "in advanced talks with several cable operators" such as Kabel Deutschland and Unitymedia, "but also with other potential distribution partners," Sullivan told the business daily Handelsblatt.

Discussions should wrap up in the coming months and would offer operators content such as Sky's live transmissions of German Bundesliga football matches.

"Cable groups could increase sales with us, because they need top quality content to compete with Deutsche Telekom," Sullivan said.

Sky would thus have access to new clients, which it needs badly after losing around one million to hit its current level of 2.5 million. The group needs to reach at least 3.0 million customers to make a profit.

Deutsche Telekom has cut into Sky's customer base by offering Bundesliga

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matches live via the Internet since last year.

The US media group News Corp owns 45 percent of the shares in Sky Deutschland and is to pump €340 million into the loss-making media group in the coming months.

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Your comments about this article

11:29 August 23, 2010 by Gaffers
From a purely personal and selfish perspective they should sign up more English speaking channels. This would give them access to a new customer base. BBC is shown freely in the Nordics yet in Germany we are limited to BBC "Entertainment". There must be ways of transferring or incorporating the contracts they have in the UK to the German market.
23:42 August 23, 2010 by Prufrock2010
Rupert Murdoch won't be satisfied until he controls all the media in the world. Newscorp, Fox Noise, Wall Street Journal, Sky, etc. Well, screw him! Doesn't anybody else have any satellites up there?
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