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Bavarian company resurrects classic Horex motorcycle brand

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Bavarian company resurrects classic Horex motorcycle brand
Photo: Horex Gmbh
11:23 CEST+02:00
The classic German motorcycle brand Horex has been resurrected and the newly re-founded company plans to put out a new bike by the end of 2011.

The old brand went out of production in 1960 after it was bought by Daimler-Benz, but Compact Bike secured the brand copyright in 2007 and has now set up the Garching-based Horex GmbH just outside Munich.

The company unveiled its new TT-3D prototype on Tuesday evening, complete with a what it called an unprecedented 1200 cc supercharged VR6 engine.

The bike will be sold in Germany, Austria and Switzerland for an estimated €20,000.

Originally Horex was located in Bad Homburg, and began manufacturing motorcycles in 1923, including the legendary models Regina and Imperator. Since being bought and dissolved by Daimler-Benz the name has passed through several owners, but still holds a certain mystique, new CEO Clemens Neese said in a statement.

"Horex is still today a very attractive, charismatic brand," Neese said. "From the very beginning, the company's founder, Fritz Kleemann, focused on intelligent drive concepts and built innovative, premium-quality bikes. This tradition matches our vision of the new Horex motorcycle perfectly – like the final piece of a puzzle. And we are committed to upholding the Horex legacy."

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