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The Local launches America's News in British English

The Local · 1 Apr 2010, 07:00

Published: 01 Apr 2010 07:00 GMT+02:00

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Brummies stranded in Texas, for instance, can soon tune back in to a disappearing world with the unveiling next week of America's News in British English. Similarly, Californians struggling to retain their sanity in Manchester (England) can rest assured that the The Local's information highway is a two-way street, with Britain's News in American English just months from realization.

Project coordinator Brian Babel believes the idea has the potential to bring together communities that otherwise tend to find themselves at loggerheads.

"Ultimately we want to be able to say we were the first to cover India's news in Pakistani English, and vice versa," he says.

"But Canada's news in Australian English looks like being the next rollout later this summer, with New Zealand's news in Irish English to follow soon after."

Extensive market research has revealed a global need for straight journalism presented in a way that doesn't alienate English-speaking immigrants from their English-speaking host countries. And there's no need to adopt a strict one country, one group approach.

"I mean, maybe America's news in Caribbean English could be a runner," says Babel.

But The Local's first US editor Archie McPhee is focusing purely on British English. He will be joined by a team of experienced journalists based across America reporting from the trenches of the world's largest English-speaking country.

“There are tens of thousands of Brits living in the US and most of them haven't got the faintest idea what's going on around them,” McPhee explains.

“But there's no need to throw a wobbler about it. It's just a case of bypassing the septic tanks [Americans] and getting the old jackanory straight."

In London, The Local's editor Thea Sauras faces similar problems to her counterpart in New York. Except in reverse.

"I didn't realize I was interested in 'blokes' until I moved here. Back home they're dudes and, not to be a douchebag or anything, but you guys really need to get your asses in line. You also need to get your teeth fixed."

Freeman says she's currently seeking material for a feature article on US style anger management courses in the English capital.

"That's relevant to my needs," says Saurus.

Story continues below…

As the first of The Local's English to English editors out of the traps, Archie McPhee has already identified the most controversial linguistic hot potato.

"You know that slow-moving forest creature the Americans like to refer to as a moose," he says. "It's an elk, and it always will be."

Charlotte West (news@thelocal.de)

Though there would indubitably be high demand for a news website offering transatlantic translation, this story continues a long April Fools' Day tradition at The Local.

The Local (news@thelocal.de)

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Your comments about this article

10:04 April 1, 2010 by LancashireLad
Bayern 3 has done better.
10:24 April 1, 2010 by michael4096
Well, it brightened up my morning.
12:15 April 1, 2010 by wood artist
Well, shucks. I was really wanting to see the Japanese news in Egyptian English. Guess I'll have to wait for that one.

One the plus side, this made my late night (US time) worthwhile.

Thanks, folks.

13:36 April 1, 2010 by ians
Ha Ha, and where are you going to find someone who speeks 'Geordie' and can also write?
15:08 April 1, 2010 by mixxim
The Yanks have spent too long destroying our language, the time has come to revoke their independance.
16:28 April 1, 2010 by Igelchen
April Fools, surely...?
17:01 April 1, 2010 by PhotosByStephan
I wish I could get my local news in Jive.

Sho 'nuff, bro. Ain't no thang.
17:27 April 1, 2010 by steve6400
The Queen's speech dubbed in Ebonics should be a viral hit.
18:07 April 1, 2010 by Beachrider
Hmmm. This is getting reallly stupid. Good luck. Bye bye to thelocal, in all its forms.
20:46 April 1, 2010 by vonSchwerin
Is this an April Fool's joke? Seriously.

Indian news in Pakistani English? How different can their versions of English be? And how big can the market for Pakistani emigre news be in India?

American English isn't THAT different from Canadian English. And I can't imagine that British English is that different from Irish English. (Obviously, excepting the accents. I'm taking about vocabulary and grammar.)

Additionally, does it even make sense, for example, to have New Zealand English-language news in West Indies English? How many Bahamians live in Kiwiland?

This doesn't seem reasonable!
09:01 April 2, 2010 by biker hotel harz
I don't believe it!!!!!!
14:49 April 2, 2010 by Joshontour
You guys can do better than this. Did you not take creative writing while studying journalism?
02:19 April 3, 2010 by Prufrock2010
"The Yanks have spent too long destroying our language, the time has come to revoke their independance."

Perhaps they don't have a spell check function on British computers.
17:46 April 3, 2010 by snowey
Working for a US Multi-national for 25 years I always found it amusing that if I used US words in my reports my then British boss would change them to the equivalent British word & that if I used a British word the reverse would occur with a US boss.In the end it became a game as to what I could slip pass each nationality.I rather enjoyed this but I was a bit surprised how parochial people can be.
08:18 April 4, 2010 by Harleigh Kyson Jr.
Mark Twain once observed that the English language is a joing stock company, and Americans own most of the shares.
15:26 April 5, 2010 by dbert4
Hopefully they'll do a better job than they do with their translation of German news in English.
13:46 April 16, 2010 by mos101392
As for changing the local's form of english, I had no idea the folks from the 51st state, oops I meant England, had such a terrible time understanding US english...ofcourse it's "THIER" english after all :O).....never mind there are allot more US english speakers in Germany. How dare we allow the majority and forget the minority!!!!

In any case, I guess I will turn on my auto translater because I'm not even sure the Brits can translate the following phrase,

¦quot;But there's no need to throw a wobbler about it. It's just a case of bypassing the septic tanks [Americans] and getting the old jackanory straight."

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