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EasyJet recalls magazine with Holocaust memorial fashion shoot

The Local · 24 Nov 2009, 10:14

Published: 24 Nov 2009 10:14 GMT+01:00

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The November edition of “easyJet Traveller,” which features a fashion section with fashion models in provocative poses amid the pillars of the sombre monument to the six million Jews killed by the Nazis, in addition to shots taken at the city's Jewish Museum, has sparked outrage in the British and Israeli press.

According to the paper, easyJet issued a statement apologising to anyone who may have been offended by the magazine spread, explaining that it had been produced by an external advertising agency.

Meanwhile a spokesperson for the Foundation for the Memorial to the Murdered Jews of Europe told the paper that the agency did not register to take the photographs at the site in central Berlin.

Foundation Director Uwe Neumärker also said that only projects “that have a contextual reference to the memorial” are allowed to use the site and commercial activities are strictly forbidden.

Story continues below…

The paper said easyJet is now reviewing their relationship with the company that produced the photo shoot.

The Local (news@thelocal.de)

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Your comments about this article

11:15 November 24, 2009 by berlinski
Isn't that why they are nicknamed sleazyjet? Honestly, how can they make such a mistake as that? The advertising industry really knows no bounds. What next? A tourism photo shoot in Auschwitz?
11:56 November 24, 2009 by berlinski
Go to youtube and search for "bill hicks marketing advertising". Very funny.
12:50 November 24, 2009 by commentor
well what happened the right to freedom of speech?
12:58 November 24, 2009 by berlinski

well what happened the right to freedom of speech?

OK, I'll take a leek on your grave in the name of "freedom of speech".
14:22 November 24, 2009 by OMFG
It's so unfreakin'believable to see the ignorance of some people - and I am now NOT referring to the media (those are bad enough), I am referring to some of the posts here...

Deccie: "I read the mag last week and i actually thought the photos were very good. Sometimes I wonder why people get upset....."

Commentor: "well what happened the right to freedom of speech?"

No wonder that a 13-year-old kills a 9-year-old just to see how it feels...

No wonder that young people (or should I say animals) beat and kick elder human beings to death...

Any more of these extremely superficial comments here? They are not even superficial anymore, these comments are way below superficial.
16:44 November 24, 2009 by ovalerio
.. In other NEWS .. Israel has revoked the 'permit' to built a football stadium financed with German funds in Palestina ..

17:06 November 24, 2009 by Quintero
¦quot;You were given an opportunity to appear before the inspection subcommittee to state your case. The subcommittee has concluded that the aforementioned work was carried out without proper permission … You are hereby obligated, in accordance with section …. of the 1966 City, Village and Buildings Planning Law, to cease activity upon and use of said land, and to raze the building … and to restore the location to its previous state within 7 days … If you do not act as required, all legal means will be taken against you, including demolition of the structure and any means required to restore the situation to its prior state, at your expense.¦quot;

Wonder if the referred advertising firm would like to do some *SHOOTINGS* in a DEVASTATED FOOTBALL STADIUM.
18:16 November 24, 2009 by berlinski
Barkingmad, neither do I work in the media or have affiliations to easyjet and I am not Jewish either. But common sense says to me not to use such a holocaust memorial for a fashion shoot. Most people in a graveyard died of natural causes and were not mass murdered on such a grand scale as happened by the Nazi's. Very bad decision to use the memorial by the advertising agency. But when are advertising agencies ever known to uphold good taste and morals anyway.
20:13 November 24, 2009 by MichaelZWilliamson
There certainly is free speech. Of course, free speech has consequences

(That's why it's "free speech" and not "consequence-free speech). Choosing a venue that upsets a lot of people is generally not a good idea for a marketing campaign. HINT: Pretty much anything to do with the Nazis or the Holocaust should not be used for marketing. It tends to upset people. (I know, I know, who would ever have guessed?)

I'm pretty sure it would be the wrong venue for a pr0n movie, too. Even if it was a patriotic and tasteful film. (You know, something Uwe Boll would produce.)

20:16 November 24, 2009 by Ceven
It's absolutely disgusting that anyone would try to excuse the shoot with a "freedom of speech" argument. How insensitive can one be?

Also to say tha the photos were nice and that it's not a big deal? Really now, are you just trying to get a rise out of people?

People who are making such comments here (or anywhere else on the subject for that matter) should go take a walk through Sachsenhausen or Auschwitz. Maybe consider what the memorial is representing.

There is no excuse. It's beyond tasteless and classless to be so nonchalant about something like the Holocaust.

I'm an American athiest with no affiliations to anything. I would no sooner be so disrepectful than I would go off on a kllling spree. I pity your hollowness. Please rethink your ideas and learn a little respect for others.
08:54 November 25, 2009 by moistvelvet
Although the photographs themselves are aesthetically pleasing, the choice of location is absurd.

Was this agency was so stupid that it forgot the golden rules - Don't mess with the Jews, don't ever complain about them, don't ever challenge their policies in the ME and most certainly never do anything that in a normal expression of freedom of speech would appear as a negative comment about the Holocaust! It is not accepted and will never be so.
09:56 November 25, 2009 by MaKo
I think the golden rule being ignored here is actually this one:

Conducting a mindless fashion photo shoot at a memorial to a murdered people is in poor taste.

I can't believe that there were enough people who believed this would be a good idea to actually make it happen.

I also can't believe that this could be seen as a free speech issue - it was printed, wasn't it? Or that some would suggest oversensitivity on the part of the people who suffered extreme losses in the Holocaust. Or maybe I can - there is a car with a huge Böhse Onkelz sticker parked down the street, after all...

>> shakes head, gets back to work...
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