Advertisement

Discount supermarkets hit the buffers on growth

DPA/The Local
DPA/The Local - [email protected]
Discount supermarkets hit the buffers on growth
Photo: DPA

Discount supermarkets, until now hailed as the winners of the financial crisis, have reached the limits of how far they can grow, according to figures in Der Spiegel magazine.

Advertisement

The first half of the year saw a shrinkage of turnover for Aldi of 4.1 percent according to figures the magazine took from the market research company GfK, which analyses the receipts of 30,000 consumers each month.

This drop is more than would be expected due to reduced prices, the researchers say.

Competitor Lidl saw its turnover shrink by 0.7 percent, a bigger drop than those experienced by traditional supermarkets.

One reason could be a reduction in demand for non-food items from the supermarkets concerned.

France is experiencing a similar trend, with a long spurt of discount supermarket growth now having hit the buffers. Between April and July the share of the market held by discounters dropped by 1.2 percent to 13.7 percent.

More

Join the conversation in our comments section below. Share your own views and experience and if you have a question or suggestion for our journalists then email us at [email protected].
Please keep comments civil, constructive and on topic – and make sure to read our terms of use before getting involved.

Please log in to leave a comment.

See Also