Most of the events open to the public will be held on the Showroom Mile, which stretches from the Brandenburg Gate to Alexanderplatz. This season, Berlin Fashion Week organizers are inviting the designers to answer the burning question that drives the industry: Are you beautiful enough?
Berlin designers with stores in the capital city are included in the Summer 2009 Showroom Mile. Shops like EASTBERLIN (Alte Schönhauser Str. 23), Berlinomat (Frankfurter Allee 89) and DC4 Store (Münzstr. 11c) will all have new collections for the event.
Design house Friendly Society is taking their casual and sportswear line to the streets, literally, by staging a showcase in a parking garage (Behrenstrasse 15).
The show opens the night before the launch of fashion week on June 30 at 8 p.m. and is open for the week until July 4.
At Galeria Kaufhof (Alexanderplatz 9), fashion designers AVR van Reimersdahl, Schmuck Rainer and Rob-Ert among others will have their wares in the windows of the massive department store that dominates the former centre of East Berlin. Their collections will also on be on sale inside the store for anyone who can’t resist a to-die-for piece.
Other options include checking out the Be Berlin Stadtladen (Roch Str. 15) on July 3 to see goods from designers including Carolina Cruz, kidneykaren and kvast.
Aspiring designers are getting their spotlight too. Berlin’s Academy for Fashion, Media, Design and Management (AMD) is showing off the life of a typical AMD student. The open house is only open on July 1 from 12 p.m. to 6 p.m.
Getting dramatic, Isabel Vollrath from the art college in Weißensee has her works on display in the ticket booth areas of the Komische Oper Berlin (Unter den Linden 41).
At Peek & Cloppenberg (Tauentzienstr. 19), music and fashion merge with showcases from local young talent with styling by L’Oréal Professionel and make up expert Mayebelline Jade. Acts include a DJ set by The Subs and Berge with performances happening throughout the day.
Karolin Krüger’s entirely white collection inspired by porcelain is appropriately on display at the Königliche Porzellan Manufaktur Galerie (Unter den Linden 35). The showcase features a spectrum of whites in silks and leathers.
Trends have a habit of revisiting, so many exhibitions aren’t looking forward to next season, but remembering the past. At Konk (Kleine Hamburger Str. 15), Berlin-based fashion label Franzius is presenting its newest collection with a retrospective of designer Stephanie Franzius’ previous work.
Honouring the 20th anniversary of the fall of the Berlin Wall, Daniel Rodan’s collection of leatherware inspired by the Eastside Gallery will be on show at the Berlin Story Salon (Unter den Linden 26).
You always thought Barbie was the girl who had it all, but in honour of the original Material Girl’s 50th birthday, 50 designers took inspiration from her closet to create that accessory that makes her outfit just right. The exhibit, which started in Paris this year, is on display at Galeries Lafayette Berlin (Friedrich Str. 76-78).
Further afield, Brunnenstrasse between Bernauer and Volta Strasse is featuring more than 180 national and international designers, who will show off this season’s work and have last season’s collections on sale. The so-called Wedding Dress is only on July 4 and July 5 from 11 a.m. to midnight.