Germans snacking through recession

The worst recession for decades is making Germans turn to sweets and snacks as comfort food, figures suggested on Wednesday.

Germans snacking through recession
Photo: DPA

Data from market research firm ACNielsen showed sales of confectionery, biscuits, crisps and nuts rising 1.6 percent between in the first three months of the year.

By comparison, Europe’s largest economy shrank 3.8 percent in the same period, as demand collapsed around the world for exports of German cars, chemicals and machinery, and as Germans cut down on spending.

“At the moment the industry is benefiting from a trend of people saying ‘I’ll treat myself with something small’,” Alfons Strohmaier from the German confectionery association, the SG, told AFP.

“People are still going shopping but they are not necessarily buying something big. Instead they buy something small to spoil themselves. Perhaps in times of crisis people think that chocolate bar will do them good right now.”

Firms have cottoned on to this, he said, with many increasing their spending on advertising and launching new products to catch depressed consumers’ attention.

The biggest gains were with salty snacks, soaring 12.0 percent, the figures showed. Sales of sweets rose 3.4 percent while those of biscuits were up 5.9 percent. Chocolate fell 3.8 percent, in part due to Easter falling in April.

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German consumer prices set to rise steeply amid war in Ukraine

Russia's war in Ukraine is slowing down the economy and accelerating inflation in Germany, the Ifo Institute has claimed.

German consumer prices set to rise steeply amid war in Ukraine

According to the Munich-based economics institute, inflation is expected to rise from 5.1 to 6.1 percent in March. This would be the steepest rise in consumer prices since 1982.

Over the past few months, consumers in Germany have already had to battle with huge hikes in energy costs, fuel prices and increases in the price of other everyday commodities.


With Russia and Ukraine representing major suppliers of wheat and grain, further price rises in the food market are also expected, putting an additional strain on tight incomes. 

At the same time, the ongoing conflict is set to put a dampener on the country’s annual growth forecasts. 

“We only expect growth of between 2.2 and 3.1 percent this year,” Ifo’s head of economic research Timo Wollmershäuser said on Wednesday. 

Due to the increase in the cost of living, consumers in Germany could lose around €6 billion in purchasing power by the end of March alone.

With public life in Germany returning to normal and manufacturers’ order books filling up, a significant rebound in the economy was expected this year. 

But the war “is dampening the economy through significantly higher commodity prices, sanctions, increasing supply bottlenecks for raw materials and intermediate products as well as increased economic uncertainty”, Wollmershäuser said.

Because of the current uncertainly, the Ifo Institute calculated two separate forecasts for the upcoming year.

In the optimistic scenario, the price of oil falls gradually from the current €101 per barrel to €82 by the end of the year, and the price of natural gas falls in parallel.

In the pessimistic scenario, the oil price rises to €140 per barrel by May and only then falls to €122 by the end of the year.

Energy costs have a particularly strong impact on private consumer spending.

They could rise between 3.7 and 5 percent, depending on the developments in Ukraine, sanctions on Russia and the German government’s ability to source its energy. 

On Wednesday, German media reported that the government was in the process of thrashing out an additional set of measures designed to support consumers with their rising energy costs.

The hotly debated measures are expected to be finalised on Wednesday evening and could include increased subsidies, a mobility allowance, a fuel rebate and a child bonus for families. 

READ ALSO: KEY POINTS: Germany’s proposals for future energy price relief

In one piece of positive news, the number of unemployed people in Germany should fall to below 2.3 million, according to the Ifo Institute.

However, short-time work, known as Kurzarbeit in German, is likely to increase significantly in the pessimistic scenario.