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Germans find their celebrities dull

The Local · 27 Apr 2009, 12:46

Published: 27 Apr 2009 12:46 GMT+02:00

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The “Promi-Buzz Barometer” for social media marketing researcher Ethority trolled 100,000 online user-generated comments on 240 popular blogs, forums, and Twitter feeds, finding that US singer Madonna is Germany’s most talked-about celebrity.

The Material Girl accounted for 5.6 percent of all online gossip, followed closely by heartthrob Brad Pitt (5.5 percent), Tom Cruise (5.2 percent) and the Brad's wife Angelina Jolie (5.1 percent).

The first German celebrity to register on the list was former tennis star Boris Becker, who took 22nd place with just 2.5 percent of the gossip-driven content – likely focused on his torrid love life.

The only other German celebrity to make a mark was 28th place popstar Sarah Connor, who has made her name releasing English-language albums like “Soulicious” and “Sexy as Hell.” While her name may draw blank stares outside of Germany, Connor can at least count herself among the celebrities with the best reputation on the list.

Ethority rated the postitive to negative coverage ratio, and Connor, with 20.3 percent positive online hype, was just below stars like Oscar winners Heath Ledger (26.8 percent) and Kate Winslet (23.6 percent).

Story continues below…

“With user-generated media, the users are in a position to comment on every step their idols make,” Ethority spokesperson David Nelles told German media news site Meedia on Monday, adding that many stars have begun to engage fans through these mediums to better control the content.

Good thing Boris, who had a “relaxing Sunday with his boy” on February 15, knows how to tweet.

The Local (news@thelocal.de)

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