Advertisement

Sex

Mao condom ad sparks Chinese rage

AFP
AFP - [email protected]
Mao condom ad sparks Chinese rage
Picture: Advertolog.com

China's official media and outspoken bloggers on Friday protested over a German advert promoting the use of condoms which shows revolutionary leader Mao Zedong as a sperm cell alongside Adolf Hitler and Osama bin Laden.

Advertisement

The Communist Party's People's Daily devoted a page to the storm, quoting internet commentaries which called for the makers of the advert to apologise to China.

The Global Times newspaper said advertising agency Grey Worldwide, which made the safe sex advert for Doc Morris Pharmacies, had sent a letter of apology to the Chinese consulate in Frankfurt.

The campaign showing Mao, Hitler and Bin Laden as human spermatozoids has sparked a debate in China and among international blogging. Not all Chinese appear to agree with the official line of anger.

"I am a former worker who is now 70. I have thought about it a lot and I still cannot understand why these people defend Mao so strongly," said one comment on the sina.com website.

Last year, French car maker Peugeot Citroen apologised for using an advert in Spain which showed Mao as a cross-eyed old man.

More

Join the conversation in our comments section below. Share your own views and experience and if you have a question or suggestion for our journalists then email us at [email protected].
Please keep comments civil, constructive and on topic – and make sure to read our terms of use before getting involved.

Please log in to leave a comment.

See Also