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Media watchdog slams ads with naked women and Hitler

A meat company in Germany that advertised its wares with the image of a naked woman emblazoned across its delivery trucks, and other ads using gratuitous nudity came under fire Wednesday from an industry watchdog.

Media watchdog slams ads with naked women and Hitler
A screenshot of the GM Fleisch website. Mmmm. Meat! Photo: DPA

The G and M Meat Products ads – with the tag line “Beauty Comes From Inside” – were unacceptable, the German Advertising Association said in a report which also attacked another firm’s website for using Adolf Hitler as a mascot.

“The understandable interpretation for the observer that a woman was being compared with fresh meat is degrading and highly sexist,” the association said in a statement, citing the ruling by its 13-member Advertising “Such corporate propaganda violates the principles of the Advertising Council by discriminating against people and belittling them.”

The reprimand was part of a report issued by the board against 30 advertising campaigns in the first half of the year. It said that in 26 cases the admonished companies withdrew their advertisements, one changed the offending campaign and three went ahead despite the council’s criticism, leading it to release a statement to the press.

The companies included a genealogy website that used a picture of Nazi dictator Hitler on its homepage in a reference to delving into Germany’s wartime past. A computer company was slammed for using the image of a naked woman in profile stretching her arms into the air with the tagline “Game. Set. Match.” The Council said the campaign abused female nudity as an eye-catcher “without any clear connection to the product it was advertising.” The board called an ad by a furniture company in northern Germany “particularly crass” for showing a woman whose skirt was cut out to reveal her crotch.

The Advertising Council monitors the industry and is a clearinghouse for complaints from the public about offensive or misleading content.

HITLER

Saxony police probe motorcycling ‘Hitler’

German police said they were investigating after a man dressed as Adolf Hitler rode around a weekend festival in a motorbike sidecar, although he provoked more amusement than outrage.

Saxony police probe motorcycling 'Hitler'
Front of a motorcycle. Photo: DPA

“When people dress up as Adolf Hitler, an investigation is always necessary,” a spokesman for Saxony police told news agency DPA on Monday.

The fake Führer appeared at a classic motorcycle gathering in Augustusburg, near Chemnitz, and was seen in videos of the event posted online.

He sported a toothbrush moustache and was seated in the sidecar of a bike driven by a man dressed as a 1940s-era soldier, complete with World War II-style helmet.

READ ALSO: Outrage grows over Hitler masks on sale in Prague

People are heard laughing as the pair pass by and a policeman guarding the event pulls out his phone with a smile to take photos.

The officer could now face consequences for his failure to step in.

“We would have expected our colleague to put a stop to all this without the least hesitation,” the Saxony police spokesman said.

The officer seen laughing at the impersonator was summoned for a meeting with his superiors and has “acknowledged his misconduct”, a spokesman for the local Chemnitz police told AFP on Tuesday.

Saxony premier Michael Kretschmer also condemned the Hitler pantomime.

“Dressing up as a mass murderer is more than just bad taste,” he tweeted. “This kind of behaviour is unacceptable and shouldn't be repeated.”

Around 1,800 motorcyclists and 7,500 visitors took part in the weekend classic bike festival in Saxony, a region in former communist East Germany that has made headlines for far-right and neo-Nazi activities in recent years.

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