Limp sales hit German sex shop chain Beate Uhse

Beate Uhse, the publicly listed German sex-shop chain, on Monday posted a pretax loss of €7.9 million in 2007, owing to restructuring costs.

Limp sales hit German sex shop chain Beate Uhse
Photo: DPA

The European leader in its sector had made a pretax profit of €11.9 million in 2006.

Last year however, it also plunged to a net loss of €13.2 million, from a profit of €10 million one year earlier, after business was “significantly affected by restructuring expenses,” the company said in a statement.

“This medicine no doubt tasted a little bitter, but I am convinced that it will make Beate Uhse fit for the future,” boss Otto Christian Lindemann was quoted as saying.

He has been reorganizing the group’s distribution network, based on stores and mail order sales, which has suffered from a drop in its traditional clientele.

Sales of pornographic movies in particular have been hit by Internet-based competition.

Beate Uhse now wants to attract more women and couples to redesigned stores that sell lingerie and sex toys, and said that a “second shop concept – fun centers located in business parks and at motorway junctions” – would target a predominantly male clientele interested in “erotic entertainment in the form of films and cinemas.”

Shares in the company were flat at €1.32 in late Frankfurt trading, while the Xetra index on which it is listed showed a fall of 0.53 percent overall.


Survey: One in three Germans thinks sex with friends is okay

One in three Germans is comfortably on board with the concept “friends with benefits,” according to a survey released Thursday from the research institute YouGov.

Survey: One in three Germans thinks sex with friends is okay
Photo: depositphotos/4pmphoto

“‘Friends with benefits’ is now apparently accepted by the general public,” said sociologist Janosch Schobin from the University of Kassel about the notion of sex outside of a romantic relationship.

Schobin used the English phrase, which is also known as “Freundschaft Plus” or “Sex unter Freunden” in German. 

The study was conducted ahead of the “International Day of Friendship” on July 30th, and asked 2,045 Germans their opinion about all aspects of friendship.

A full 60 percent of those surveyed said that, in a friendship between a man and woman, there stands a “risk” that one of the two will seek more than just friendship. About 20 percent of those surveyed said that a pure friendship between men and women simply is not possible.

SEE ALSO: Just how liberal is Germany anyways?

Yet the majority had an open attitude towards friendship between the two genders, with 50 percent of respondents under the impression that a good friendship with an ex-partner is possible.

The average German has a total of 3.7 close friendships, according the study, with a further 11 people who are part of their circle of friends.

Making friends in the first place

Most Germans make friends through their jobs, according to the survey, with 45 meeting them at work. This was followed by secondary schools and university (around 20 percent) and hobbies (21 per cent).

As a young adult, Germans acquire the most friends from school, says Shobin. Until the birth of their first child, the number then slowly decreases, because it then increasingly focuses on partnership and family.

Every tenth person now meets friends via social networks. Although many Germans spend hours each day on Instagram, Facebook, and other platforms, 75 percent think they can only make real friendships offline.