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September 9, 2010
Hipp baby food turns to hip-replacement generation
Published: 18 Mar 10 10:29 CET
Online: http://www.thelocal.de/society/20100318-25941.html
The German baby food firm Hipp has found a recipe for growth even as the nation’s birth rate stays low and its population ages – feeding its products to elderly adults.
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“In the past, we had twice as many births – of course you have to think about that,” company chief Claus Hipp said on Wednesday. “In our society, which is getting older, baby food will have a future in the adult sector.”
In particular, young mothers and older people these days often resorted to the well-known baby food brand, which this year celebrates its 50th birthday, he said.
The firm had sales last year of about €500 million - €90 million more than in 2008. About half of the sales were in the strongly growing overseas market.
Germany has one of the lowest birth rates in Europe - 1.4 children per woman - and data released in November suggested that at current rates, the country's population could shrink by up to 17 million in the next 50 years.
DPA/The Local (news@thelocal.de)
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Your comments about this article:
In Hollywood eating babyfood is a recognised way of staying slim, because in essence they are small nutritionally balanced meals. I still LOVE Heinz chocolate pudding babyfood, always bought it for my nephew, one spoon for him and two for me....yum!!