• Germany edition
Society
Photo: easyJet Traveller

EasyJet recalls magazine with Holocaust memorial fashion shoot

Published: 24 Nov 09 10:14 CET | Print version
Online: http://www.thelocal.de/society/20091124-23481.html

British discount airline easyJet has recalled some 280,000 copies of its in-flight magazine after complaints about a fashion shoot staged at Berlin’s Holocaust memorial, daily Financial Times Deutschland reported on Tuesday.

The November edition of “easyJet Traveller,” which features a fashion section with fashion models in provocative poses amid the pillars of the sombre monument to the six million Jews killed by the Nazis, in addition to shots taken at the city's Jewish Museum, has sparked outrage in the British and Israeli press.

According to the paper, easyJet issued a statement apologising to anyone who may have been offended by the magazine spread, explaining that it had been produced by an external advertising agency.

Meanwhile a spokesperson for the Foundation for the Memorial to the Murdered Jews of Europe told the paper that the agency did not register to take the photographs at the site in central Berlin.

Foundation Director Uwe Neumärker also said that only projects “that have a contextual reference to the memorial” are allowed to use the site and commercial activities are strictly forbidden.

The paper said easyJet is now reviewing their relationship with the company that produced the photo shoot.

The Local (news@thelocal.de)

What do you think? Leave your comment below.


Your comments about this article:

11:15 November 24, 2009 by berlinski
Isn't that why they are nicknamed sleazyjet? Honestly, how can they make such a mistake as that? The advertising industry really knows no bounds. What next? A tourism photo shoot in Auschwitz?
11:56 November 24, 2009 by berlinski
Go to youtube and search for "bill hicks marketing advertising". Very funny.
12:50 November 24, 2009 by commentor
well what happened the right to freedom of speech?
12:58 November 24, 2009 by berlinski
commentor

well what happened the right to freedom of speech?

OK, I'll take a leek on your grave in the name of "freedom of speech".
14:22 November 24, 2009 by OMFG
It's so unfreakin'believable to see the ignorance of some people - and I am now NOT referring to the media (those are bad enough), I am referring to some of the posts here...

Deccie: "I read the mag last week and i actually thought the photos were very good. Sometimes I wonder why people get upset....."

Commentor: "well what happened the right to freedom of speech?"

No wonder that a 13-year-old kills a 9-year-old just to see how it feels...

No wonder that young people (or should I say animals) beat and kick elder human beings to death...

Any more of these extremely superficial comments here? They are not even superficial anymore, these comments are way below superficial.
16:44 November 24, 2009 by ovalerio
.. In other NEWS .. Israel has revoked the 'permit' to built a football stadium financed with German funds in Palestina ..

http://australiansforpalestine.com/hass-what-does-israel-have-against-a-palestinian-stadium
17:06 November 24, 2009 by Quintero
¦quot;You were given an opportunity to appear before the inspection subcommittee to state your case. The subcommittee has concluded that the aforementioned work was carried out without proper permission … You are hereby obligated, in accordance with section …. of the 1966 City, Village and Buildings Planning Law, to cease activity upon and use of said land, and to raze the building … and to restore the location to its previous state within 7 days … If you do not act as required, all legal means will be taken against you, including demolition of the structure and any means required to restore the situation to its prior state, at your expense.¦quot;

Wonder if the referred advertising firm would like to do some *SHOOTINGS* in a DEVASTATED FOOTBALL STADIUM.
18:16 November 24, 2009 by berlinski
Barkingmad, neither do I work in the media or have affiliations to easyjet and I am not Jewish either. But common sense says to me not to use such a holocaust memorial for a fashion shoot. Most people in a graveyard died of natural causes and were not mass murdered on such a grand scale as happened by the Nazi's. Very bad decision to use the memorial by the advertising agency. But when are advertising agencies ever known to uphold good taste and morals anyway.
20:13 November 24, 2009 by MichaelZWilliamson
There certainly is free speech. Of course, free speech has consequences

(That's why it's "free speech" and not "consequence-free speech). Choosing a venue that upsets a lot of people is generally not a good idea for a marketing campaign. HINT: Pretty much anything to do with the Nazis or the Holocaust should not be used for marketing. It tends to upset people. (I know, I know, who would ever have guessed?)

I'm pretty sure it would be the wrong venue for a pr0n movie, too. Even if it was a patriotic and tasteful film. (You know, something Uwe Boll would produce.)

/sarcasm
20:16 November 24, 2009 by Ceven
It's absolutely disgusting that anyone would try to excuse the shoot with a "freedom of speech" argument. How insensitive can one be?

Also to say tha the photos were nice and that it's not a big deal? Really now, are you just trying to get a rise out of people?

People who are making such comments here (or anywhere else on the subject for that matter) should go take a walk through Sachsenhausen or Auschwitz. Maybe consider what the memorial is representing.

There is no excuse. It's beyond tasteless and classless to be so nonchalant about something like the Holocaust.

I'm an American athiest with no affiliations to anything. I would no sooner be so disrepectful than I would go off on a kllling spree. I pity your hollowness. Please rethink your ideas and learn a little respect for others.
08:54 November 25, 2009 by moistvelvet
Although the photographs themselves are aesthetically pleasing, the choice of location is absurd.

Was this agency was so stupid that it forgot the golden rules - Don't mess with the Jews, don't ever complain about them, don't ever challenge their policies in the ME and most certainly never do anything that in a normal expression of freedom of speech would appear as a negative comment about the Holocaust! It is not accepted and will never be so.
09:56 November 25, 2009 by MaKo
I think the golden rule being ignored here is actually this one:

Conducting a mindless fashion photo shoot at a memorial to a murdered people is in poor taste.

I can't believe that there were enough people who believed this would be a good idea to actually make it happen.

I also can't believe that this could be seen as a free speech issue - it was printed, wasn't it? Or that some would suggest oversensitivity on the part of the people who suffered extreme losses in the Holocaust. Or maybe I can - there is a car with a huge Böhse Onkelz sticker parked down the street, after all...

>> shakes head, gets back to work...
ADD YOUR COMMENT   (YOU MUST LOG IN OR REGISTER TO MAKE A COMMENT)
Today's headlines
Photo: DPA

Bayern defeat Dortmund in Wembley thriller

Arjen Robben scored a heart-stopping 89th-minute winner to earn Bayern Munich a dramatic 2-1 win over German rivals Borussia Dortmund on Saturday after a thrilling Champions League final at London's Wembley Stadium. READ () »

Photo: DPA

Merkel: business must fight immigrant prejudice

Chancellor Angela Merkel on Saturday called on Germans to fight prejudice against immigrants ahead of next week's integration summit. READ () »

Chinese premier visit to strengthen trade ties

Chinese premier visit to strengthen trade ties

Chinese Premier Li Keqiang will meet German Chancellor Angela Merkel on Sunday as the two export powerhouses seek to further strengthen economic ties amid brewing trade spats between Beijing and the EU. READ () »

Photo: DPA

Skyscraper festival hits new heights in Frankfurt

Frankfurt city skyline is being celebrated this weekend with a skyscraper extravaganza. Hundreds of thousands of visitors are expected to witness spectacular events, daring feats and music in the sky. READ () »

Workers get Berlin's fan mile ready ahead of Saturday's final. Photo: DPA

Police put Germany on terror alert for CL final

German security services have been put on high alert after picking up terror warnings for public viewings of Saturday night's all-German Champions League final. READ () »

Photo: DPA

Helicopter sprays 220 kids with insecticide

15 young children were taken to hospital late on Friday after bug-busting authorities in North Rhine-Westphalia accidentally dumped toxic insecticide over a primary school during playtime. READ () »

Photo: DPA

Bundesbank chief: allow eurozone defaults

The head of the German central Bundesbank Jens Weidmann said on Friday that eurozone countries should be able to default, a possibility which the EU has gone to great lengths to avoid during the current crisis. READ () »

Photo: DPA

Nationwide cannabis limit rolls nearer

Germany could in the future have a country-wide “tolerable limit” for cannabis possession, it was reported on Friday. Currently, this amount differs between states. READ () »

More Society
RECEIVE OUR NEWSLETTER AND ALERTS
Highlights
Photo: DPA
OPINION »
The country's most revered and reviled composer, Richard Wagner is our German of the week in time for his 200th birthday.
Photo: DPA Photo: DPA Photo: DPA Photo: DPA Photo: Private Photo: DPA Photo: DPA Photo: DPA Photo: DPA Photo: DPA Photo: DPA Photo: M&S Photo: Private Photo: Katie Needs Photo: DPA Photo: DPA Photo: A Peoples' Picture Photo: Private Photo: DPA Photo: Private Photo: DPA Photo: DPA Photo: DPA Monster/jobpilot.de Furniture Leasing Corporation Photo: Henrik Trygg/imagebank.sweden.se



Latest news from The Local in France

More news from France at thelocal.fr

Latest news from The Local in Norway

More news from Norway at thelocal.no

Latest news from The Local in Sweden

More news from Sweden at thelocal.se

Latest news from The Local in Switzerland

More news from Switzerland at thelocal.ch

See all ads | Join the Marketplace

Jobs in Germany, in English

916 jobs available
642 new jobs this week
0 new jobs today

ALL JOBS »

Blog
Essentials

Dating
Looking for your own blonde bombshell? Or is the strong, silent type more your style? Find a German sweetheart here.

Weather
"After clouds comes clear weather," say the Germans. But what about after that? Find out in The Local's weather section.

Blog
German stuff that's distracting us today.

Noticeboard
Whether you want to buy, sell, hire, announce or promote something, here's the place to do it - completely free of charge.

Discuss
Debate the news, ask for advice, make friends - or just let off steam.

Search News


Register

Register now for:
> Free use of noticeboard
> Special discounts
> Weekly news roundup
> Unlimited use of discuss

REGISTER FOR FREE »

News from the Goethe-Institut
News from Young Germany
  • So You Want to Be an Artist
    The tradition of hands-on training in the arts is alive and well in Germany. Interested in studying visual, performance, or sound arts? Keen to pursue graphic and product design, textiles, or typography? Germany is home to many exceptional art schools as well as a rich history of excellence in and support for the arts.
  • Frankfurt's Skyscrapers: A Guide
    Frankfurt is known for banks and skyscrapers. So what is behind the colossal glass, steel, and stone facades of the city’s buildings? Meet Frankfurt’s tallest.
  • Conference - Pioneers on Dual Training Abroad
    Germany‘s system of dual training is one of the foundations of its economic strength.
  • The all-German final in Wembley
    Bayern München and Borussia Dortmund are playing in the final of the Champions League at London’s Wembley Stadium.
  • German first feature film in Cannes
    A directorial debut from Germany makes it to the competition “Un Certain Regard” at the famous film festival on the Côte d’Azur.
News from DeutschlandOnline

Toytown Germany
Germany's English-speaking crowd
Trade CFDs with InterTrader.com
Start trading shares, equities, forex, etc. No commission on equities; Low min. margins. Apply for a CFDs account now!
Little house in Spain
'Charming, old, beamed cottage for holiday let in Jesus Pobre, Alicante, Spain
www.littlehouseinspain.com/
Albatross Insurance
Professional and qualified consultancy on all insurance and finance matters in Germany, Telephone: +49 2163 571 1740, Email: bg@albatross-assurance.com
www.albatross-assurance.com
Hotel reservations in Berlin
Visiting Berlin anytime soon? Book your hotel in Berlin here.
Rental apartments in Berlin
For home-from-home holiday accommodation, search for a Berlin apartment to rent.