Gossip Girl, coming soon to Germany's FemTV. Photo: DPA

German women to get TV channel of their own

Published: 7 Nov 09 11:54 CET
Online: http://www.thelocal.de/society/20091107-23095.html

The German media giant ProSiebenSat.1 plans to launch Germany’s first television channel directed exclusively toward a female audience early next year, the company’s head told Der Spiegel magazine.

ADVERTISING

Hospital pays damages for removing woman's healthy breast - Society (23 Nov 09)
Editorial feud erects artistic six-metre penis - Society (20 Nov 09)
Axel Springer buys stake in Turkish media group - Business & Money (19 Nov 09)

The channel, to be called FemTV, will be available on terrestrial television and won’t require a cable subscription said ProSiebenSat.1 boss Andreas Bartl, according to the latest issue of the magazine.

“In Germany there over 100 women’s magazines, but no broadcasters for women,” Bartl said. “Something is missing from the landscape.”

FemTV’s programming will focus on “fashion, lifestyle, beauty, food and health,” according to Bartl and will also carry American TV series, such as ‘Gossip Girl’ and ‘Brothers & Sisters,’ and shows which have not yet aired in Germany.

The head of the new channel will be Katja Hofem-Best, who previously ran DMAX, a men’s channel in addition to Discovery Networks Deutschland up until August of this year.

Bartl said FemTV would be profitable within two years, a necessity for the heavily-indebted broadcaster. “These days no one has five years' time,” to make a new channel work, said Bartl.

He added that the channel hoped to draw between two to five percent of the 19- to 49-year-old female audience.

DDP/DPA/The Local (news@thelocal.de)

What do you think? Leave your comment below.

Fark It!	Digg This	Facebook	Share everywhere
Send to a friend	Printable version	Twitter This

Your comments about this article:

13:11 November 7, 2009 by Celeon

I thought they already have Sat 1 , RTL and Pro Sieben. *lol*

If these are no female tv channels then there arent really any.

DMAX rules :-)

Report abuse »

18:22 November 7, 2009 by Heinrich der Zweite

The channel must be presented with deep satisfaction, including a wide spectrum of interest.

Report abuse »

20:34 November 7, 2009 by egotrippin

Hmm.. the article is a big fail. There already was a tv channel for women in Germany called tm3 a few years back. It was a big failure. After it didn't become profitable Rupert Murdoch bought it as a cheap entry to the German market and tried to rebuilt it by buying the Champions League rights and showwing football on this former womens network.... which made it an even bigger fail. Murdoch then gave up and today this channel is called 9live and Germanys most successful tv network.. not.

And seeing that the new channel has the same plans as tm3 with "fashion, lifestyle, beauty, food and health" i can also see the same future.. minus the champions league (this mistake will not be repeated i guess)

Report abuse »

08:43 November 8, 2009 by pepsionice

So, lets say they get 3 percent of the women in this 19-to-49 age group....this basically adds up to roughly 450,000 women who might watch it occasionally. Remember, there's only 80 million Germans total. Take out the other age groups and the Turkish women who will never watch the channel....and it's not a huge number. It'll practically impossible to ensure a profit with this number unless you really get some iron-clad commercial sponsors signed up.

Report abuse »

Today's headlines

Berlin to send observers to 9/11 trials

Germany will send observers to the trials of the five men suspected of plotting the September 11 terrorist attacks to ensure they are not sentenced to death on the basis of evidence provided by Berlin, a spokesman said on Monday. READ (7 COMMENTS) »

Fröhlich with Hitler's former Mercedes. Photo: DPA

Antique car dealer finds Hitler's Mercedes

A Düsseldorf antique car dealer working on behalf of a Russian billionaire told The Local on Monday he has located a Mercedes limousine belonging to Nazi dictator Adolf Hitler after a painstaking two-month search. READ (2 COMMENTS) »

Police locate synagogue vandal suspect in Dresden

Dresden police announced on Monday that they have found a suspect in the defacement of a synagogue that took place two days ahead of the 71st anniversary of the Nazi Kristallnacht pogrom this month. READ (1 COMMENT) »

Tokio Hotel singer Bill laments lame love life

Bill Kaulitz, the androgynous lead singer of German pop band Tokio Hotel, told Berlin’s BZ tabloid on Monday that his love life was a major disappointment even though he was idolised by teen girls around the world. READ (10 COMMENTS) »

Hospital pays damages for removing woman's healthy breast

A woman engaged in a protracted legal battle with a Böblingen hospital has withdrawn her lawsuit after reaching a settlement for having her breast unnecessarily removed, her lawyer said on Monday. READ (2 COMMENTS) »

A file photo of Germany's citizenship test. Photo: DPA

Berlin plans 'integration contract' for immigrants

The government is planning to institute "integration contracts" for immigrants to encourage them to become contributing members of the country’s society, Germany’s integration commissioner announced on Monday. READ (11 COMMENTS) »

Junkie holds up cash machine locations with needle

Police in the Hessian city of Darmstadt are searching for a man who held up two cash machine customers with a hypodermic needle and demanded money for drugs on Sunday. READ »

Law professors defend TV news editor in press freedom row

A row over press freedom in Germany deepened over the weekend as 35 prominent constitutional law professors wrote an open letter to defend the editor of a TV channel under political pressure to step down. READ »

More Society

Today's most read Today's most commented

Latest news from The Local in Sweden

Blog

02/11 Berlin blasts landmark tower
12/12 An unlikely German hero for the British press
11/19 More Hitler bollocks from The Sun
09/27 The Trib's guide to Brangelina spotting
09/18 European single market? Not on iTunes

Essentials

Dating
Looking for your own blonde bombshell? Or is the strong, silent type more your style? Find a German sweetheart here.

Weather
"After clouds comes clear weather," say the Germans. But what about after that? Find out in The Local's weather section.

Blog
German stuff that's distracting us today.

Noticeboard
Whether you want to buy, sell, hire, announce or promote something, here's the place to do it - completely free of charge.

Discuss
Debate the news, ask for advice, make friends - or just let off steam.

News from the Goethe-Institut

Reading in Splendour: The new Central Library at Humboldt University in Berlin
The Humboldt brothers envisioned the totality and unity of the arts and sciences as their ideal.
Rebel energy from the Black Forest
In one German town, committed citizens are winning the battle against powerful energy companies.
The Incomparable Value of the Community: The Meister Eckhart Award Goes to Amitai Etzioni
Amitai Etzioni, one of the most profound advocates of communitarianism, has been honoured now.
A Venue for Avant-Garde Dance: The Mousonturm
The Mousonturm was a home for Frankfurt’s independent theatre groups and cabaret when it was founded.
Between Innovative Ideas and Banality: Concerts for Young Target Groups
Concert organizers have been developing new ideas for breaking down barriers between classical music and young people: concerts like events....

News from Young Germany

After the Fall: YG interviews director of Berlin Wall film
YG gets the inside scoop on the After the Fall documentary from co-director Eric Black
Researchers make new findings in the study of HIV
A new study may help to explain why only one of several of the simian immunodeficiency viruses...
A State becomes history
On October 7, 1949, the German Democratic Republic (GDR) was founded. The communist state existed...
Researchers give up search for missing relic of famed German poet
For years, historians have attempted to clarify where the stolen skull of poet Friedrich Schiller...
Master's program in E-learning and Media Education trains educators for the multimedia age
A new Master’s program in E-learning and Media Education known as Elmeb21 will be offered from the...

Rosetta Stone German Level 1

News from DeutschlandOnline

Defence minister urges afghan Government to act to bring order to the country
Germany's new Defence Minister Karl-Theodor zu Guttenberg Thursday said the Afghanistan government...
OECD predicts export driven German recovery from recession
Growing exports and government spending will help to drive Germany along a recovery path next year,...
Micro-Sensor in artery measures blood pressure
High blood pressure can be a trial of patience for doctors and for sufferers, whose blood pressure...

Jobs in Germany: 485

Show all jobs in Germany

Noticeboard

23/11 English Speaker Seeks Extra Work Dusseldorf/Koln
22/11 Looking For DENNIS(Bro)&MIRANDA(sis)
22/11 help me find friend
21/11 Guitar and Tin Whistle: Private Lessons Offered
20/11 Looking to learn Salsa, Meringue or Cha-Cha?
19/11 Virtual Assistant/Link Builder For Hire

SHOW ALL NOTICES »

Toytown Germany

20:34 Good areas to live in Berlin
20:34 Complaint about unhygienic restaurant
20:30 Why do most Europeans drive manual-gear cars?
20:28 Moms/mums and children meetup near Düsseldorf
20:26 Christmas soup kitchen for the homeless
20:14 Discovering German movies
20:13 Is Germany a fascist state?
20:09 Moving to Stuttgart--- Skype or Vonage
20:08 Neighbour's noisy shutters wake me every morning
20:05 Where to watch American college football

FULL INDEX »

Snappy summary of the week's best stories
The newsletter is sent out every Friday with an easily swallowed digest of the week's happenings allowing you to pepper your conversations with nuggets of news about the issues of the hour.
SIGN UP HERE>>>

Advertising 2.0
MARKETPLACE - promote your business to half a million targeted readers a month on The Local. Find great products and services in Germany or tell The Local's readers about your own business.
CLICK HERE>>>

Sales manager - Berlin
The Local is seeking a talented and experienced media sales professional for our online advertising sales in Germany
FULL JOB DETAILS

Best Foreign exchange rates dealing - all major currencies
Foreign Currency Direct voted as offering the best exchange rates. All currency exchange transactions are managed by Ben Amrany. We guarantee that readers of The Local/Toytown receive a 5 star service
FULL DETAILS HERE>>>

Editorial intern - Berlin
The Local needs an editorial intern at its office in Berlin starting in January
FULL JOB DETAILS

JOB: Account Executive Global Brand Team
Edelman, the worlds largest privately owned PR agency, is looking for a native English speaking Account Executive (m/f) for the Global Team in Hamburg (starting in January 2010)
FULL JOB DETAILS

Food and drink gift baskets
We offer a wide range of exquisite and unique hampers, elegantly decorated for all occasions. Our service is first class and allows you to send personalised baskets to your loved ones across Europe.
FIND OUT MORE

Advertise