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March 12, 2010
German women to get TV channel of their own
Published: 7 Nov 09 11:54 CET
Online: http://www.thelocal.de/society/20091107-23095.html
The German media giant ProSiebenSat.1 plans to launch Germany’s first television channel directed exclusively toward a female audience early next year, the company’s head told Der Spiegel magazine.
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“In Germany there over 100 women’s magazines, but no broadcasters for women,” Bartl said. “Something is missing from the landscape.”
FemTV’s programming will focus on “fashion, lifestyle, beauty, food and health,” according to Bartl and will also carry American TV series, such as ‘Gossip Girl’ and ‘Brothers & Sisters,’ and shows which have not yet aired in Germany.
The head of the new channel will be Katja Hofem-Best, who previously ran DMAX, a men’s channel in addition to Discovery Networks Deutschland up until August of this year.
Bartl said FemTV would be profitable within two years, a necessity for the heavily-indebted broadcaster. “These days no one has five years' time,” to make a new channel work, said Bartl.
He added that the channel hoped to draw between two to five percent of the 19- to 49-year-old female audience.
DDP/DPA/The Local (news@thelocal.de)
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Your comments about this article:
If these are no female tv channels then there arent really any.
DMAX rules :-)
And seeing that the new channel has the same plans as tm3 with "fashion, lifestyle, beauty, food and health" i can also see the same future.. minus the champions league (this mistake will not be repeated i guess)